Product Proposal Systematic Engineering and Design II Professor Qin Gao
Slide 2 Team Description Frank Bertram Phone: rwth-aachen.de Team leader Marian Wenking Phone: rwth-aachen.de Antonin Genot Phone: gmail.com Zheng Jie Zhang Phone: com Hui Huang Phone: com
Slide 3 Structure & Objectives Product idea and short introduction Identify existing products Advantages and disadvantages of our product Market and technology analysis Conceptual and embodiment design Business plan (investment costs, usage costs) Project plan Future outlook / Variants development (first draft)
Slide 4 Current situation of bicycle parking on Tsinghua campus Efficient parking?Good protection against external influences ?
Slide 5 Product Plan Our goal is to realize a fully-automated parking lot for bikes: This product will … –Facilitate daily travel of Beijing residents –Promote Green Travel using bicycles and public transportations –Contribute to the image of the campus / city Target Market –Tsinghua University residents/Beijing residents/ Other Megacities/ … BIKEST O
Slide 6 Structure & Objectives Product idea and short introduction Identify existing products Advantages and disadvantages of our product Market and technology analysis Conceptual and embodiment design Business plan (investment costs, usage costs) Project plan Future outlook / Variants development (first draft)
Slide 7 Current situation of bicycle storage Bicycle storage places in… Up: Münster, Germany Right: Amsterdam, Netherlands The idea of a bicycle storage place is analog to the idea of a multi-story car park
Slide 8 Current situation of automated car storage Automated car storage places are presumed to be user-friendly, time-saving, space-saving, safe and cheap. Automated car storage places in… Up: Breach Candy, Mumbai Right: Wolfsburg, Germany
Slide 9 Product idea Our Idea: Automated Bike Parking BIKEST O + =
Slide 10 Structure & Objectives Product idea and short introduction Identify existing products Advantages and disadvantages of our product Market and technology analysis Conceptual and embodiment design Business plan (investment costs, usage costs) Project plan Future outlook / Variants development (first draft)
Slide 11 Advantages and disadvantages Prevention of bicycle theft Bike is protected from bad weather conditions Space-saving storage Bikes can always be assigned to their owner Bikes that have been parked for more than 6 months can easily be identified and the owner can be informed Improvement of the outer appearance of bicycle storage High investment and maintenance costs
Slide 12 Structure & Objectives Product idea and short introduction Identify existing products Advantages and disadvantages of our product Market and technology analysis Conceptual and embodiment design Business plan (investment costs, usage costs) Project plan Future outlook / Variants development (first draft)
Slide 13 Market Oppotunities 1/2 At present there are 470 million bicycles in China (420 million push-bikes and 50 million electric models)* 12 million Beijingers ride 13 million bikes 20% of commuters use a bicycle to get to work Number of bikes on road everyday : 2.4 million Number of stolen bikes per year : 0.2 million China — A Huge Market for Our Product ! “You are not a Beijinger if you have never lost a bike ” *Source: China Bicycle Association, 2009
Slide 14 Market Oppotunities 2/2 Source:
Slide 15 Percentage of bike usage as means of transportation Shenyang China, 65% Population 7.2 mil. Tianjin China, 77% Population 12.3 mil. Beijing China, 48% Population 17.5 mil. Dhaka Bangladesh, 40% Population 6.7 mil. Source:
Slide 16 Technologies that will be used in our project Robot ID Card system Bike fixation ID recognition to pick-up and park the bike Similar system like Tsinghua canteen system Easy recognition of unused bikes The bike will stored thanks to this fixation and then handled by the robot. Space-saving, reliable Time-saving and user-friendly application Automatic, accurate and fast robot drive Used to pick-up and place the bikes
Slide 17 Structure & Objectives Product idea and short introduction Identify existing products Advantages and disadvantages of our product Market and technology analysis Conceptual and embodiment design Business plan (investment costs, usage costs) Project plan Future outlook / Variants development (first draft)
Slide 18 Project Plan Week4159 Final Presentation Embodiment Design Website Design Conceptual Design Future Outlook & Variance Development Business Plan
Slide 19 Structure & Objectives Product idea and short introduction Identify existing products Advantages and disadvantages of our product Market and technology analysis Conceptual and embodiment design Business plan (investment costs, usage costs) Project plan Future outlook / Variants development (first draft)
Slide 20 A possible application – bike renting
Slide 21 Thanks for your attention