18 MAY 2013
2013 Upfronts / Screenings Overview Year in Review Year in Review U.S. Broadcast TV Trends Studio Scorecard SPT Networks Acquisitions U.S. Broadcast Network Programming Trends U.S. Broadcast Network Programming Trends Upfront Presentations Highlights Upfront Presentations Highlights U.S. Broadcast Network Schedules U.S. Broadcast Network Schedules New Series Highlights New Series Highlights
Year in Review
Broadcast TV Trends
Year in Review: Broadcast TV Trends Comedy 28 half-hours on Fall 2012 broadcast TV schedule -Up from 20 half-hours in Fall Up from 16 half-hours in Fall new comedy pick-ups for broadcast TV season -15 cancelled -2 renewals
Year in Review: Broadcast TV Trends Comedy: Key Take-Away Success is more likely when series and strategy are aligned. -CBS and NBC had no discernible comedy strategy. -ABC set out to produce “broad family comedies” and delivered on that strategy. -FOX’s strategy was to use The Mindy Project to build out its profile of “young, connected” viewers on Tuesday.
Year in Review: Broadcast TV Trends Less Predictable / Safe Renewals & Pick-Ups Top 20 series Unforgettable initially cancelled by CBS and replaced with Vegas.
Year in Review: Broadcast TV Trends
Less Predictable / Safe Renewals & Pick-Ups Top 20 series Unforgettable initially cancelled by CBS and replaced with Vegas. ABC, CBS, and The CW ended long-term relationships with their most successful producers by passing on their new projects. -ABC passed on Marc Cherry -CBS passed on Jerry Bruckheimer -The CW passed on Mark Schwahn NBC bucked this trend – kind of – and went further into the Dick Wolf business with Chicago Fire.
Year in Review: Broadcast TV Trends Less Predictable / Safe Renewals & Pick-Ups: Key Take-Aways Emotional responses to “strong” pilots can lead to irrational decision- making. "I don't know if it's what went wrong. It was more about what went right with the new pilots. It started very strong in the beginning of the season. They were continuing to produce great episodes. Every show knows that when they get to end of their first season, they are gonna be in competition with new pilots, and that's what happened. We had a very strong, very good crop of pilots coming in. That forces you to make very difficult decisions“ – Nina Tassler on Unforgettable’s initial cancellation. Past performance is no guarantee of future results – but it is certainly a good indicator.
Year in Review: Broadcast TV Trends Move Away from “The Middle” in Drama Decrease in presence of procedurals and detective/mystery dramas across the TV landscape. -11 procedurals in vs. 24 in prior year. -14 detective/mysteries in vs. 23 in prior year. Increase in suspense/thriller and period dramas. -12 suspense/thriller series in , up from 6 in the prior year period dramas in , up from 5 in the prior year.
Year in Review: Broadcast TV Trends Move Away from “The Middle” in Drama: Key Take-Away Smart, calculated moves away from “the middle” can pay off. -The Following on FOX -Hannibal on NBC Balance is important. -ABC’s drama slate lacked it. -NBC’s drama slate had it.
Studio Scorecard
Year in Review: Studio Scorecard Cancellation Rate 72%
SPT Networks Acquisitions Highlights
Year in Review: SPT Networks Acquisitions #1 new series Debuted with 3.1 A18-49 rating. Given coveted post Super Bowl slot. Average 3.0 A18-49 rtg. for season. Average 4.1 A25-54 rtg. for season. Nearly 13 million viewers weekly. Early renewal. Second season on location in London.
Year in Review: SPT Networks Acquisitions Well received by critics. Engaged social media audience. Launched with a solid 2.8 A18-49 rtg. Consistently delivers A18-34 / W % uptick in A18-49 deliveries in L+7. Ancillary revenue streams. Concert tour in planning stages.
U.S. Broadcast Network Pilot Season
U.S. Broadcast Networks Programming Trends Pilots-by-the-Numbers: 98 pilot orders
U.S. Broadcast Networks Programming Trends Pilots-by-the-Numbers: 98 pilot orders 50 dramas
U.S. Broadcast Networks Programming Trends Pilots-by-the-Numbers: 98 pilot orders 50 dramas 34 single cam comedies
U.S. Broadcast Networks Programming Trends Pilots-by-the-Numbers: 98 pilot orders 50 dramas 34 single cam comedies 14 multi cam comedies
U.S. Broadcast Networks Programming Trends Pilots-by-the-Numbers: 50pick-ups 28 dramas 16 single cam comedies 6 multi cam comedies
U.S. Broadcast Networks Programming Trends
U.S. Broadcast Networks Programming Trends Comedy Comedy Adaptations Adaptations Trusted Auspices Trusted Auspices Serialized Drama Serialized Drama Character-Driven Procedurals Character-Driven Procedurals Limited Run Series & Events Limited Run Series & Events Scripted Programming in Summertime Scripted Programming in Summertime
U.S. Broadcast Networks Programming Trends Comedy Comedy 22 new comedies ordered for the season. NBC is the most aggressive with 6 pick-ups, ABC, CBS and FOX have each picked-up 5. ~70% are single-camera (16) – ABC is the only net not to add a new multi-cam. ~70% are fronted by families. Nearly all feature well-known, proven comedic actors.
U.S. Broadcast Networks Programming Trends
Adaptations Adaptations The trend returns – in a major way. Over 35% of all pick-ups are adaptations.
U.S. Broadcast Networks Programming Trends
Trusted Auspices Trusted Auspices Big names lead the way.
U.S. Broadcast Networks Programming Trends Serialized Drama Serialized Drama 65% of the new dramas (18 of 28) are serialized. Action/adventure, suspense, paranormal themes. Reflective of new syndication model with Netflix, Amazon and others. Character-Driven Procedurals Character-Driven Procedurals ABC investment in Killer Women and Mind Games. NBC investment in Chicago PD and Ironside. Limited Run Series & Events Limited Run Series & Events < 22 episodes ≤ 13 episode orders OTO Events
U.S. Broadcast Networks Programming Trends Scripted Programming in Summertime Scripted Programming in Summertime
Upfront Presentation Highlights
Upfront Presentation Highlights: 17 new series for new series for dramas 6 comedies 3 unscripted series Continuing with 2 cycles of The Voice Continuing with 2 cycles of The Voice High stakes, character driven procedural drama High stakes, character driven procedural drama Warm, broad, relatable, family comedies Warm, broad, relatable, family comedies Event Programming Event Programming Sports/Olympics Sports/Olympics Drama returning to Sunday nights Drama returning to Sunday nights Top network priority: The Blacklist Top network priority: The Blacklist
Upfront Presentation Highlights:
Upfront Presentation Highlights
Upfront Presentation Highlights: 12 new series for new series for comedies 5 dramas 1 unscripted series Goal: reclaim #1 position with A18-49 Goal: reclaim #1 position with A18-49 Digital savvy Digital savvy New guys: comedy slate fronted by male leads New guys: comedy slate fronted by male leads Year-round programming - striking ‘midseason’ from their lexicon Year-round programming - striking ‘midseason’ from their lexicon Reclaiming broadcast birthright: miniseries Reclaiming broadcast birthright: miniseries
Upfront Presentation Highlights:
Upfront Presentation Highlights
Upfront Presentation Highlights: 13 new series for new series for dramas 5 comedies 1 unscripted Innovation Innovation Sophisticated, emotional, quality storytelling Sophisticated, emotional, quality storytelling “4 quadrant” Tuesday anchored by Marvel's Agents of S.H.I.E.L.D. “4 quadrant” Tuesday anchored by Marvel's Agents of S.H.I.E.L.D. 12/12 pattern scheduling / Limited series = fewer repeats 12/12 pattern scheduling / Limited series = fewer repeats
Upfront Presentation Highlights:
Upfront Presentation Highlights
Upfront Presentation Highlights: CBS 8 new series for new series for comedies 3 dramas #1 network in A total viewers #1 network in A total viewers New Monday night drama destination New Monday night drama destination Adding an additional hour of comedy to Thursday Adding an additional hour of comedy to Thursday
Upfront Presentation Highlights: CBS
Upfront Presentation Highlights
Upfront Presentation Highlights: 6 new series for new series for dramas 1 unscripted Digital distribution grows– 20% of cume audience Digital distribution grows– 20% of cume audience 7 new digital series 7 new digital series The Tomorrow People and Reign top network priorities The Tomorrow People and Reign top network priorities Returning to comedy with Who’s Line summer run. Returning to comedy with Who’s Line summer run.
Upfront Presentation Highlights:
U.S. Broadcast Network Schedules
U.S. Broadcast Network Schedules: Monday
U.S. Broadcast Network Schedules: Tuesday
U.S. Broadcast Network Schedules: Wednesday
U.S. Broadcast Network Schedules: Thursday
U.S. Broadcast Network Schedules: Friday
U.S. Broadcast Network Schedules: Sunday
Early Series Buzz
Sony Pictures Television
ABC TV Studios
CBS Television Studios
Warner Bros. Television Super Fun Night
20 th Century Fox dads
Universal Television BROOKLYN NINE-NINE SEAN SAVES THE WORLD