How to Buy that Digital Printer with Confidence Dirck Holscher Larry Hunt Publications 8/17/2015

Larry Hunt Publications Don’t buy a digital printer without doing as much research as you would to buy a car! Don’t buy a digital printer without doing as much research as you would to buy a car!

Larry Hunt Publications A simple fact … “ Paying too much for equipment and service can put you at a competitive disadvantage.” A simple fact … “ Paying too much for equipment and service can put you at a competitive disadvantage.”

Larry Hunt Publications Knowledge is Power… Knowledge is Power…

Larry Hunt Publications So you need to … Research! So you need to … Research!

My background … Print and Graphics Newspaper Copy General USA Copy General Overseas Just opened largest QP center in the Czech Republic Larry Hunt Newsletters Member, D.C. Bar Print and Graphics Newspaper Copy General USA Copy General Overseas Just opened largest QP center in the Czech Republic Larry Hunt Newsletters Member, D.C. Bar

Larry Hunt Publications 1. Research Possible Equipment Options Carefully. There are more and more good options … 1. Research Possible Equipment Options Carefully. There are more and more good options …

Larry Hunt Publications Research carefully … You might learn about something new Establish a frame of reference Study trade publications and web sites Trade shows allow multiple demos Research carefully … You might learn about something new Establish a frame of reference Study trade publications and web sites Trade shows allow multiple demos

Larry Hunt Publications 2. Talk to several vendors, even if you’re not sure you’re interested in their products... You might learn something interesting. 2. Talk to several vendors, even if you’re not sure you’re interested in their products... You might learn something interesting.

Larry Hunt Publications 3. Take full advantage of promotional funds. Sometimes you have to ask about free clicks, extended warranties, etc. 3. Take full advantage of promotional funds. Sometimes you have to ask about free clicks, extended warranties, etc.

Larry Hunt Publications 4. Trade-in’s can make a big difference. “Competitive” trades A way to lower the price without lowering the price 4. Trade-in’s can make a big difference. “Competitive” trades A way to lower the price without lowering the price

Larry Hunt Publications 5. Get a detailed proposal, including cash prices for the machine and all accessories... You can’t properly evaluate a deal without this information. 5. Get a detailed proposal, including cash prices for the machine and all accessories... You can’t properly evaluate a deal without this information.

Larry Hunt Publications 6. Don’t fall for a “0%” interest deal on a fair market value lease! 6. Don’t fall for a “0%” interest deal on a fair market value lease!

Larry Hunt Publications 7. Don’t be satisfied with negotiated deals from an association or franchise. You can often do better! 7. Don’t be satisfied with negotiated deals from an association or franchise. You can often do better!

Larry Hunt Publications 8. Service may be more than half of your total cost of ownership. Shop for it carefully. 8. Service may be more than half of your total cost of ownership. Shop for it carefully.

Larry Hunt Publications 9. Consider fixed (or “frozen”) service pricing. 9. Consider fixed (or “frozen”) service pricing.

Larry Hunt Publications 10. Make sure larger size prints are counted as a single click. Don’t assume this is what your contract provides. 10. Make sure larger size prints are counted as a single click. Don’t assume this is what your contract provides.

Larry Hunt Publications 11. Watch for base charges with no clicks included. (This is different than a minimum which includes some clicks) 11. Watch for base charges with no clicks included. (This is different than a minimum which includes some clicks)

Larry Hunt Publications 12. If you must have a minimum, reconcile clicks over 3 or 6 months. (So you don’t lose clicks for one slow month) 12. If you must have a minimum, reconcile clicks over 3 or 6 months. (So you don’t lose clicks for one slow month)

Larry Hunt Publications 13. Examine contract terms carefully. For example … 13. Examine contract terms carefully. For example …

Larry Hunt Publications For example … Extra charges, e.g. toner delivery Make sure all incentives included Make sure financing options are clear (may be a separate document) Review the service contract carefully (may be a separate document) For example … Extra charges, e.g. toner delivery Make sure all incentives included Make sure financing options are clear (may be a separate document) Review the service contract carefully (may be a separate document)

Larry Hunt Publications 14. Shop the cost of credit carefully. This is the third major cost of ownership. 14. Shop the cost of credit carefully. This is the third major cost of ownership.

Larry Hunt Publications 15. Consider bank financing as well as leasing … Community banks Pay cash if you can- savings rates are at historic lows 15. Consider bank financing as well as leasing … Community banks Pay cash if you can- savings rates are at historic lows

Larry Hunt Publications 16. Finance for the minimum number of months … 48 is good, 36 is better Less temptation to upgrade before your lease is up 16. Finance for the minimum number of months … 48 is good, 36 is better Less temptation to upgrade before your lease is up

Larry Hunt Publications 17. If you lease, consider both: FMV (fair market value) $1.00 buyout leases 17. If you lease, consider both: FMV (fair market value) $1.00 buyout leases

Larry Hunt Publications 18. Avoid buying before your old lease is paid off … This can be an expensive mistake. 18. Avoid buying before your old lease is paid off … This can be an expensive mistake.

Larry Hunt Publications 19. Check out the reputation of any new vendor you consider. 19. Check out the reputation of any new vendor you consider.

Larry Hunt Publications 20. Brush up on your negotiating skills. 20. Brush up on your negotiating skills.

Larry Hunt Publications Questions? Questions?

Larry Hunt Publications Thanks!

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