Reaching Gen X & Millennial Parents

Generations □GI Generation □1901 – 1924 (108 – 85 years of age) □Silent Generation □1925 – 1945 (84 – 64 years of age) □Baby Boomers □1946 – 1964 (66 – 45 years of age) □Generation X □1965 – 1976 (44 – 33 years of age) □Millennials (Generation Y) □1977 – 1994 (32 – 15 years of age) □Nexters □1995 – present (14 – 0 years of age)

Who are the Gen Xers? □Born between 1965 and 1976 □49 million Americans □70% had mothers in the labor force □Most have children under 18 living at home □70% of Hispanic Latino Gen Xers □62% of African American Gen Xers □55% of White/Caucasian Gen Xers □51% of Asian Gen Xers □31% have college degrees

Who are the Millennials? □Born between 1977 and 1994 □75 million Americans □More diverse than previous generations – 39% are non-white or Hispanic/Latino □39% of Millennial-headed households have children under 18 □54% of Hispanic/Latino Millennials □52% of African American Millennials □63% of Millennial-headed households are dual income

Study Methodology □Online survey of 1,321 parents between the ages of 20 and 39 □Must have at least one son between the ages of 3 and 14 □Survey conducted in November and December 2006 □Hispanic/Latino and non-white parents were over-sampled

Study Objective □The overall objective of this study was to determine the needs and desires of Generation X and Millennial parents related to after-school activities in general and how Scouting can meet these needs.

Participating in After-School Activities and Organizations

□75% of Generation X and Millennial parents say both they and their spouse are involved in their son’s after-school activities □26% say their son’s grandparent is also involved in after-school activities □32% of parents who are likely to enroll their son in Scouting say a grandparent will be involved in their son’s activities

Deciding Which After-School Activities and Organizations to Join

Elements Parents Look for in After-School Activities

Registering for After-School Activities and Organizations

□38% say the length of the registration period influences their decision to register for activities □48% of African Americans, 47% of Hispanics/Latinos, and 44% of Asians say the registration time period is influential in their decision □Most parents who have a preference like enrollment time periods that last from one week to one month

□35% prefer to pay all costs at the time of registration ― fathers and those earning more than $100,000 per year are most likely to select this schedule □34% prefer to pay all costs over time – mothers and those earning less than $35,000 per year are most likely to select this schedule □31% have no preference

Volunteering for After-School Activities and Organizations

Attitudes Toward the Boy Scouts of America

Participating in the Boy Scouts of America

Volunteering for the Boy Scouts of America

□49% of parents whose sons are currently enrolled or are likely to enroll in Scouting say they plan to volunteer for the BSA □67% of Hispanic/Latino parents plan to volunteer □54% of African American parents plan to volunteer

□Parents are motivated to become volunteers because they want to help their son □Millennial parents are more likely than Gen X parents to say they will volunteer to help their son