Marketing 101 JOMC 272. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings.

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Presentation transcript:

Marketing 101 JOMC 272

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. AMA, 2007

The Production Concept The Product Concept The Sales Concept The Marketing Concept

The Societal Marketing Concept The organization’s task is to determine the needs, wants, and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors, and in a way that preserves or enhances the consumer’s and the society’s well-being.

Situation Analysis Marketing Objectives Marketing Strategies Advertising Objectives/Strategies Media Objectives/Strategies

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