Web 2.0 – What Is It *Really* Good For? Company Overview

2 Neat…But Is It Useful? Rain CollectorNecktie OrganizerSniffle Stopper Products Being Introduced at Web 2.0 Expo?

3 How’s This For Value? Time to Develop Lines of Code 140 hours Source: National City Bank 419 Hours 25,987 Lines Of Code 335 lines ASP.NET WaveMaker

4 Web 2.0 Needs A PowerBuilder! ● For business application developers who want a high-productivity solution to build Web 2.0 apps ● WaveMaker is an open-source, WYSIWYG framework for visual AJAX web development. ● WaveMaker creates standard Java applications based on Spring, Hibernate and Dojo.

5 Web 2.0 Customers Using WaveMaker ● Rapid prototyping and development (Cisco, Macy’s) –Replaced Dreamweaver, iRise ● Form-driven database apps (ETS, Amex, Brunswick) –Replaced MS Access, MS.NET, Lotus Notes ● Front end “face” for SOA architecture (National City) –Replaced Tibco GI, Nexaweb

6 WaveMaker Studio WaveMaker Studio Architecture ● Databases ● Web services ● Dojo Widgets ● Templates (CSS, HTML) ● Java WAR file ● Database structure ● Widgets ● Templates Pure Java Web Application ● Standard Java, JavaScript, XML source files ● Easily imports into Eclipse or NetBeans ● SCM / Version Control Ready Import Export

7 ● Ajax ● Dojo ● JSON Data Access Web Services Security WaveMaker Deployment Architecture Dojo 1.0 ● AJAX Widgets used to assemble applications JSON RPC ● Messaging from browser to server Spring / Hibernate ● Basic container and data access JaxWS / Acegi ● Web services and security Tomcat, JBoss, WLS and WAS Rapid Deployment Framework Rich Internet Application Service Dispatcher ● JAXWS ● SOAP ● REST ● RSS ● Java ● Acegi ● LDAP ● Siteminder ● DB ● Hibernate ● Oracle ● DB/2 ● MySQL HTTP

8 WaveMaker Wows Press & Analysts “WaveMaker makes Java Point and Click – you can build a web application in minutes and without using a single acronym!” - Peter Wayner, InfoWorld Product Review, 2008 “WaveMaker combines a slick application-construction environment with a compelling story for developing lightweight web applications in the enterprise.” - Vishy Venugopalan, the 451 Group, 2008 “WaveMaker has a shot at being the PowerBuilder of Web 2.0.” - Judith Hurwitz, the Hurwitz Group, 2008

9 Democratizing Web Development ● When to use Web 2.0 Tools –Rapid prototyping and development –Form-driven database apps –Front end “face” for SOA architecture ● When NOT to use Web 2.0 Tools –Complex transactional systems (traditional J2EE) –Complex workflow (traditional BPM) –Document management (forums, wikis, blogs)

10 See Our Partners At Web 2.0 Expo! ● Kapow (booth 915): social CRM mashup ● SnapLogic (booth 915): SAP order mgmt mashup HCL (booth 415): SI services for Web 2.0 WaveMaker (booth 1024): Be a Web 2.0 rock star!