Sell More to your Existing Customers: Adding Signage and Visual Graphics to Your Business

Catherine Monson Chief Executive Officer FASTSIGNS International, Inc.

Catherine Monson Joined FASTSIGNS ® in early year career with a print industry franchisor Member of the International Franchise Association Board of Directors Featured on CBS Undercover Boss in 2012 Panelist in 2011, 2012 & 2013

An Introduction to FASTSIGNS ®

530 Locations 8 Countries

Entrepreneur Franchise 500 Ranked # | 2012 | 2013

Franchise Business Review 2013 Franchisee Satisfaction Award Franchise Research Institute Franchise Satisfaction 2013

Increase Franchise Partner Profitability Increase Average Center Volume Increase Value of the FASTSIGNS ® Brand Improve Franchise Partner Satisfaction FASTSIGNS ® 4 Key Strategic Objectives

Adding Signage & Visual Graphics is a natural, strong growth driver

Signage & Visual Graphics: a wide variety of applications

E-commerce changes industries – dramatically, unexpectedly RetailMediaPostal

Postal: The outlook? Less mail, more red ink Long term decline in mail volume......combined with high cost structure resulting in profound financial losses Net profit / loss ($B) ActualForecast Quarter trillion cumulative loss by Pieces (B) Fiscal year % CAGR Low scenario High scenario ActualForecast

All four postal product offerings being disrupted Mail Parcels Direct Marketing Mail Magazines

Social networks, s and cloud storage eliminating need for regular mail

New E-commerce entrants disrupting parcels business Will Amazon bypass parcel shippers when it has a national footprint of lockers? Will eBay take over the Same Day Delivery market?

Digital marketing entrants undermining value of Direct Mail

Digitized magazines eliminating need for paper copies

Media: Three key trends in digital technology that have changed media and information economy Reduced cost of production Reduced labor to produce content, as well as costs of collaboration across distances Lower costs of production equipment No need (and fixed costs) for printing infrastructure Reduced cost of distribution Cheap distribution (even of niche content) to a global audience Lower fixed costs of infrastructure Infrastructure –Increased access speeds –Increased data allowances Technology –New / more internet enabled devices –More time-shifting devices Description Implications Lower barriers to produce content (e.g., anyone with a decent phone can make a film) More and more 'quality' content coming online Customer can decide what to watch and where Lower barriers to access global audience Niche content as easy to distribute as mass 12 Improved infrastructure and technology 3

How big is the Signage & Visual Graphics opportunity?

Sign & Display Opportunity Indoor 58% Outdoor 42% US Market = $49 Billion Source: IT Strategies. August 2009

How frequently do they Buy?

Are you a Copy shop or a Print Shop?

Why are they buying large format prints? 31% find LF Effective, 42% find it very effective & 13% find it extremely effective

POP Volume by User Permanent = >2 years: “hard signage” wood, plastic, metal, lighted signs Temporary = 1-2 weeks: coated and photo paper, light banners In Store Signage = 2weeks – 2 years: posters, banners, backlit, flags, adhesive signs

Our Brand Promise: FASTSIGNS ® is more than fast, and more than signs. We’re a visual ideas company. Our marketing-savvy consultants create solutions for a wide array of communications challenges. So you can increase your business visibility, reach more customers and accomplish more than you ever thought possible. The FASTSIGNS ® Brand

Comprehensive Solutions

WHAT IS YOUR SIGNAGE & VISUAL GRAPHICS OPPORTUNITY?

Signage & Visual Graphics: a wide variety of applications

Wide Format Indoor Digital Applications US Retail Value 2010 (B$) and CAGR Point of Purchase (POP) $4.06B 5% Trade Show Graphics $1.72B 3% Presentation $956K 2% Photo and Fine Art $1.44B 14% Proofing $482K 15% Posters $400K 4% Retail Value (B$) in 2010 Source: IT Strategies Wide Format Forecast 2006 CAGR

Retail Value of Wide Format Print: Source: InfoTrends’ Wide Format Metrics Research 7.1% CAGR

US Outdoor Print Mix Sign shops dominate this space with lower cost vehicle graphics, billboards, building wraps and exterior permanent signage. Costs are lower due to use of solvent, UV and Latex technology.

Digital drives the growth in LF Signage Digital LF pages growing 11% CAGR, Analog pages declining -1% CAGR Digital Analog-Screen Analog-Offset % of digital 15% 49% 56% 85% 90% 100% 2%3%1% 3% 38B sq ft - 61% 18B sq ft - 29% Exhibition Graphics Vehicle Graphics Outdoor Advertising Traffic – Info Signage Retail/ Point of Purchase Photo – Fine art 1

Recommended Next Steps Research buyers and applications – Talk with or survey your customers – Learn about applications beyond posters and banners Understand pricing and competitive landscape Research equipment options Assess staffing needs

FASTSIGNS Co-Brand Opporunity FASTSIGNS ® Creates More Opportunity Drop-in layout fits into as little as 400 sq. ft. Provides a great fit with your existing B2B customers and an opportunity to increase average transaction Creates a competitive advantage Turn non-production square footage into revenue-generating space

FASTSIGNS ® Within Your Print Center

Catherine Monson, CEO