…and collaboration is essential.

A partnership to increase the talent dividend in South Texas

AACRAO SEM 2012 Magdalena Hinojosa || Senior Associate VP for Enrollment Services – University of Texas Pan American || Martha Cantu, EdD || Vice President for Student Affairs University of Texas Pan American || Kim McKay || Dean of Enrollment Services South Texas College ||

Agenda State of the region Current State of Collaboration Introduction of Talent Dividend Prize Increased Collaboration Outcomes Next Steps We want to hear from you – what works?

Location (South Texas College, 2010)

Service Area Almost one-half the population lives below the poverty level One-half Adults over age of 25 have Less than ninth grade education One-fourth Adults over age of 25 have less than fifth grade education Approximately 49% of Hispanic Students in Texas do not complete High School

The Hispanic Challenge Degree Achievement Disparities – Ethnicity – Income Educational disparity is impacting economic development in region and state 60,000 new Hispanic students are expected to enter Texas community colleges in the next decade 24,000 are expected to enter Texas prisons Most important social imperative for the next decade

Vital to Economic Future Source: Department of Labor – July 2012 County Hidalgo County24.1%7.9%12.0% Starr County40.3%10.9%16.3%

State of the Region Hidalgo County Texas Population 797,81025,674,681 Persons under 18 years 34.4%27.1% Persons of Hispanic or Latino Origin 90.7%38.1% Language other than English 84.8%34.2% High school graduates age %80.0% Bachelor's degree or higher age %25.8% Per capita money income $13,480$24,870 Median household income $31,879$49,646 Persons below poverty level 34.4%16.8%

Not Producing Enough Graduates Less than 1 in 5 Hispanics earn a degree/certificate 1 in 4 Whites earn a degree/certificate Less than 1 in 5 South Texas earn a degree/certificate THECB, 7 th Grade Cohort (FY )

In Spite of Our Challenges …the future looks bright for our students and the region McAllen MSA Fastest Growing in the Nation Youngest Population in the Nation

The economic future of South Texas, to a great extent, will be influenced by our ability to increase the educational level and competitive workforce skills of all residents of Hidalgo & Starr Counties.

THECB: FY 2010 HS Graduates to Texas Higher Ed Linkages College Going Rates

STC - Enrollment

EF Cohort TSI Deficiency STC

UTPA Enrollment

EF Cohort TSI Deficiency UTPA

UTPA Graduation Rate * Entering Freshmen Cohort Rates Fall 2004Fall 2005Fall 2006Fall 2007Fall 2008 Cnt% % % % % Entering Class Within 4 Years 34812%40717%47817%37214%44317% Within 5 Years 71825%79132%85530%78730%-- Within 6 Years 96134%98540%109039%--

STC Graduation Rate

Why Degrees Matter We have made significant strides in the region’s college going rate but we still have miles to go: over 40% of our high school graduates are not pursuing higher education immediately after high school Students enrolling in higher education immediately after graduating are 26 times more likely to complete a degree

Cultural, Financial & Academic Challenges First-generation, low-income students who must work full time jobs limiting their engagement Limited financial support Students and parents often do not understand the rigor and time commitment High school student-to-counselor ratios exceed 250-to-1 recommended standard South Texas has the second highest developmental education requirement rate in the state

Projected student population growth in the region will require investment in increasing both postsecondary education capacity and quality. Performance levels must be enhanced, dropout rates must be reduced, and college enrollment rates must be increased.

Talent Dividend Prize

$1 million to your city

The Challenge Exhibits the greatest increase in the number of post secondary degrees granted per one thousand population over a four-year period Prize will be used to launch a national promotional campaign centered around talent development for the winning city. Fifty-seven cities have registered to compete. Talent Dividend Prize is a joint effort by CEOs for Cities, The Kresge Foundation and Lumina Foundation for Education.

The Competition Eligible cities in white. Competing cities in yellow.

Talent Dividend Definition: Increasing the four-year college attainment rate in each of the nation’s 51 largest metropolitan areas by one percentage point would be associated with a $124 billion increase in aggregate annual personal income.

How is it calculated? MSA with greatest increase in the number of post secondary (2-year, 4-year & advanced) degrees granted per one thousand population based on IPEDS degrees conferred One point for each AA degree Two points for each BA or advanced degree.

What is our Talent Dividend DegreeAY2010AY2011AY2012AY2013New AwardsPoints Certificate n/a Associate Baccalaureate TOTAL STC Baccalaureate Masters Doctoral TOTAL UTPA

Challenge Grant Further develop the college achievement plan increase the number of local college graduates Raise awareness of the value of improving college achievement Convene partners focused on improving local college achievement Our focus – showcase our committed, proven partnership

Objectives Raise awareness of the value of improving college achievement Convene regional partners focused on improving local college achievement via a local, cooperative media campaign: STC2UTPA

Short Term Impact of Campaign Google analytics was used to monitor the short-term impact of the campaign Direct visits Click-throughs Inquiries from online forms

Long Term Impact of Campaign Develop regional plan for increasing college attainment and achievement in MSA. Increase number of college graduates at STC and UTPA Acquisition of the $1M in prize money for advancing postsecondary degrees

The Public Service Announcement

Website

Student Testimonials

Collaboration was Key Educate Texas McAllen Economic Development Corporation South Texas College – Student Affairs & Enrollment Management – Public Relations & Marketing UTPA – Student Affairs – University Marketing & Communication

History of Collaboration Strong articulation Talent Dividend allowed partnership to extend into both institutions public relations and marketing The outcome has informed future recruitment initiatives and marketing deliverables

The Launch February 22, 2012, opened to rave reviews at UTPA’s Leadership Alliance. Regional superintendents, K-12 administrators and community leaders were the first to see the commercial and learn of the renewed commitment to increase the education attainment in our region

Monitored using Google Analytics Response through February 29 th was phenomenal. Website Visits2,111 Television Advertising1053 Absolute, Unique Visitors1,898 CBS110 Page Views5,410 ABC61 New Visits89.15% NBC61 Referral1533 FOX46 Direct447 Time Warner685 Organic131 TV Azteca735 Mobile Device13.8% Telemundo70

Transforming the Region Provide opportunities to all students with high expectations for their success College ready, college going and college completing culture College degrees will be the catalyst for economic prosperity in our region and the path to the middle class for our students and their families. This work begins in kindergarten – setting expectations, engaging students and involving parents

Leverage Key Assets State and philanthropic efforts to develop and pilot initiatives Leadership that is committed to aligning systems that create a seamless pipeline between high school and college Community wide collaboration designed to demystify the college barriers

What has happened since?

Continue to Strengthen Partnerships Rio Grande Valley Collective Impact All RGV learners will achieve a degree or credential that leads to a meaningful career.

1.Business Administration 2.Communication 3.Fine Arts – Music 4.Chemistry 5.Computer Science 6.Criminal Justice 7.Language and Cultural Studies 8.Anthropology 9.Biology 10.Drama 11.Kinesiology 12.Mathematics 13.Political Science 14.Psychology 15.Social work 16.Teaching 17.Mexican American Studies 18.Engineering

In 2012, 695 students graduated with a college credential before receiving their high school diploma.

In 2013, we anticipate that more than 1,000 students will graduate with a college credential before receiving their high school diploma.

STC ECHS2UTPA ApplyTexas Application Drives – Students will complete EF Admissions Applications UTPA Scholarships and Overview of Majors – Students will complete UTPA scholarships and learn about UTPA Majors and Programs UTPA College Fair – ECHS students will be invited to attend a college fair at UTPA FAFSA Application Drives – Students will complete FAFSA at the PCN or MVC campus UTPA - ECHS Student Orientation – Students will receive tailored orientation Student Life and Involvement – Students will learn about student life, leadership and development opportunities available at UTPA and STC

P-16 Councils Curriculum Alignment College and Career Readiness Standards Data Needs Data Standards Transition Specialists

Together, our commitment and collaboration make completion and student success a reality for our students and their families.

Questions, Discussion, Idea Sharing