Radio. It’s On. For Hispanics Radio. It’s On. For Hispanics Presentation courtesy of the Radio Advertising Bureau, 2015 – All Rights Reserved

A mass medium delivering audio content to passionate and loyal listeners across multiple platforms RADIO Presentation courtesy of the Radio Advertising Bureau, 2015 – All Rights Reserved

RADIO TODAY RADIO LiveLocalMobilePersonalSocialInteractiveExperiential Presentation courtesy of the Radio Advertising Bureau, 2015 – All Rights Reserved

On Air A mass medium capable of easily delivering your message to many people Targetable assuring the right people are exposed to your message A trusted medium and always available especially during times of crisis Online Digital capabilities offering interactive opportunities Complements and enhances on air campaign by reaching consumers using multiple touch points Delivers content wherever and whenever listeners want it On Target An environment that delivers consumers who are engaged and passionate about the content Offering companionship and information Exposure to the message when and where consumers are ready to buy or shop RADIO. IT’S ON. Presentation courtesy of the Radio Advertising Bureau, 2015 – All Rights Reserved

CONSISTENT REACH OF HISPANICS A MEDIUM FOR ALL SEASONS Source: Nielsen Audio, RADAR® , June December 2014, March June 2015 (Monday-Sunday 24-Hour Cume Estimates, All Radio) Presentation courtesy of the Radio Advertising Bureau, 2015 – All Rights Reserved

HIGHEST REACH AMONG ALL MEDIA OPTIONS Hispanic Adults 18+ Source: Scarborough USA+, 2014 Release 2 Hispanics 18+ (August 2013 – September 2014) Presentation courtesy of the Radio Advertising Bureau, 2015 – All Rights Reserved

HIGHEST REACH AMONG ALL MEDIA OPTIONS Source: Scarborough USA+, 2014 Release 2 Hispanic s (August 2013 – September 2014) Presentation courtesy of the Radio Advertising Bureau, 2015 – All Rights Reserved Hispanic Adults 18-34

HIGHEST REACH AMONG ALL MEDIA OPTIONS Source: Scarborough USA+, 2014 Release 2 Hispanics (August 2013 – September 2014) Presentation courtesy of the Radio Advertising Bureau, 2015 – All Rights Reserved Hispanic Adults 25-54

RADIO PEAKS FOR HISPANICS DURING THE WORKDAY How to read: Each day from 3-7p, radio reaches 85% of Hispanics Source: Nielsen Audio, RADAR 125, June 2015 (Hispanics 18+, 18-34, and 35-64, Monday-Sunday 24-Hour Daily Cume Estimates, All Radio) 6-10A 10A-3P3-7P 7P-12M Presentation courtesy of the Radio Advertising Bureau, 2015 – All Rights Reserved 6-10A 10A-3P3-7P 7P-12M 6-10A 10A-3P3-7P 7P-12M 6-10A 10A-3P3-7P 7P-12M

REACH AND TIME SPENT ACROSS HISPANIC LISTENERS Weekly Reach: 93.0% Weekly TSL: 13hrs:15min Best Daypart: 10a-3p Hispanics 12+ Weekly Reach: 93.5% Weekly TSL: 14hrs:01min Best Daypart: 10a -3p Hispanics 18+ Weekly Reach: 92.7% Weekly TSL: 12hrs:24min Best Daypart: 3-7p Hispanics Weekly Reach: 94.6% Weekly TSL: 14hrs:19min Best Dayparts: 10a-3p, 3-7p Hispanics Weekly Reach: 95.0% Weekly TSL: 15hrs:16min Best Daypart: 10a-3p Hispanics Source: Nielsen Audio RADAR 125, June 2015 (Monday-Sunday 24-Hour TSL and Cume Estimates; Monday-Sunday Daypart Cume Estimates) Presentation courtesy of the Radio Advertising Bureau, 2015 – All Rights Reserved

TIME SPENT WITH RADIO VS. OTHER DEVICES HIGHEST AMONGST HISPANICS Source: The Nielsen Total Audience Report Q Presentation courtesy of the Radio Advertising Bureau, 2015 – All Rights Reserved

SOURCES MOST USED BY HISPANICS FOR MUSIC DISCOVERY Base: Those saying it is “Very Important” or “Somewhat Important” to Keep Up-To-Date With New Music Source: The Infinite Dial 2015 – Edison Research / Triton Digital Presentation courtesy of the Radio Advertising Bureau, 2015 – All Rights Reserved

TECHNOLOGY DELIVERS RADIO BEYOND THE DIAL Expanding Radio’s delivery platforms to create an interactive, engaging and highly communicative environment via devices and apps Image Source: Tune-In and iHeartRadio Presentation courtesy of the Radio Advertising Bureau, 2015 – All Rights Reserved

30 million Over the next 3 years phones will have an FM Chip FM-ENABLED SMARTPHONES Source: NextRadio + TagStation Insights – For additional updates : To date: Nearly 3.2 million app downloads 12,000 FM radio stations tuned to from the app 6,000,000 hours of listening through NextRadio And 4/5 in Google Play Store user rating Presentation courtesy of the Radio Advertising Bureau, 2015 – All Rights Reserved

“Content cards” provide information and highly relevant interactive tools: Click to buy (song or other related content) Upcoming concerts and album releases for artist currently playing Recent station playlist DELIVERS RELEVANT INTERACTIVITY Source: NextRadio + TagStation Insights – For additional updates : Presentation courtesy of the Radio Advertising Bureau, 2015 – All Rights Reserved

MORE TECHNOLOGY THAT CONVERTS LISTENING TO ENGAGEMENT Technology converts radio listening into an engaging user experience, empowering listeners to see what they hear and take action. Image Source: Clip Interactive Presentation courtesy of the Radio Advertising Bureau, 2015 – All Rights Reserved

PULLING DIGITAL CONTENT ONTO DEVICES Click here Click here to view Clip Interactive case studies Image Source: Clip Interactive Presentation courtesy of the Radio Advertising Bureau, 2015 – All Rights Reserved

HD Radio Over 23 Million HD radio receivers are in the marketplace Podcasts 46MM Americans have downloaded a podcast in the past month Streaming Over 7200 streaming stations in 2015 RADIO’S DIGITAL PLATFORMS ARE STEADILY GROWING Source: HD Radio stat from iBiquity/HD Radio, 2015; The Infinite Dial 2015 – Edison Research / Triton Digital; Inside Radio / M Street Corp., January 2015; No Canadian or Mexican stations are included Presentation courtesy of the Radio Advertising Bureau, 2015 – All Rights Reserved

THE BATTLE FOR THE DASH All major auto brands offered factory-installed HD Radio Technology as of Source: iBiquity Presentation courtesy of the Radio Advertising Bureau, 2015 – All Rights Reserved

REACHING HISPANIC CONSUMERS 94 % Hispanic households who ate at any upscale restaurant in the past month Hispanic households that have online banking and auto loan 93 % Hispanic households who ate at a sit- down restaurant 10 or more times in the past month Hispanic households who spent $10K in household improvements in the past year 92 % Hispanic households who spent $100- $149 on groceries in the past week Hispanic households who plan on purchasing a laptop or HDTV within the year Source: Scarborough USA Release 2 (February -September 2014) Presentation courtesy of the Radio Advertising Bureau, 2015 – All Rights Reserved

22% Hispanic consumers show higher response to campaign exposure Hispanic radio dollar share point gains by advertiser Source: Nielsen Catalina Solutions Studies of 3 radio ad campaigns, March 26, 2014 indexed to general market share point gains from study

HISPANICS HAVE STRONG AND DISTINCT RADIO ATTITUDES 92% Advertising on radio is amusing 92% Advertising on radio provides useful information about bargains 92% Advertising on radio provides meaningful information about product use of other consumers 91% Advertising on radio provides them with useful information about new products and services Agree that … 89% Advertising on radio is repeated too often 90% Advertising on radio has no credibility 90% All ads on radio are alike 91% Advertising on radio appears at inconvenient times Disagree that … Source: Scarborough USA Release 2 (August 2012-September 2013) Presentation courtesy of the Radio Advertising Bureau, 2015 – All Rights Reserved

In only one week, radio delivered nearly a QUARTER of the reach that TV did in 14 weeks Cable Drama Premier: Promo Campaign Personality Endorsement Radio excels at driving tune in for TV programs Source: Nielsen Audio Data – Tune-in Study; Live +7. % of campaign reach by platform

Sources: 2011 Arbitron, Media Monitors, and Coleman Insights – “What Happens When The Spots Come On” NO COMMERCIAL SKIPPING High audience levels among Hispanic Listeners and Spanish Music stations Delivers 92% of lead-in audience and 95% on Spanish music stations Presentation courtesy of the Radio Advertising Bureau, 2015 – All Rights Reserved

RADIO WORKS FOR THE CONSUMER AND THE ADVERTISER Presentation courtesy of the Radio Advertising Bureau, 2015 – All Rights Reserved

On Air A mass medium capable of easily delivering your message to many people Targetable assuring the right people are exposed to your message A trusted medium and always available especially during times of crisis Online Digital capabilities offering interactive opportunities Complements and enhances on air campaign by reaching consumers using multiple touch points Delivers content wherever and whenever listeners want it On Target An environment that delivers consumers who are engaged and passionate about the content Offering companionship and information Exposure to the message when and where consumers are ready to buy or shop RADIO. IT’S ON. Presentation courtesy of the Radio Advertising Bureau, 2015 – All Rights Reserved