Geddy’s Gourmet Ice Cream Team: Delta Sigma Pi Geoffrey Pole Amandeep Ghuman Gabriela Suarez Yu-Yu “Ellie” Lin.

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Presentation transcript:

Geddy’s Gourmet Ice Cream Team: Delta Sigma Pi Geoffrey Pole Amandeep Ghuman Gabriela Suarez Yu-Yu “Ellie” Lin

Agenda The ChallengeAlternativesRecommendationsRisk AnalysisImplementation PlanQ&A Ellie Lin

The Challenge To establish brand recognition and market share while resolving supply chain challenges without compromising the values of Geddy’s vision Ellie Lin

Alternatives Quality Costumer Experience Brand Equity RiskTotal Domestic Expansion International Expansion Process Improvement Acquisitions Brand Awareness Status Quo Gabriela Suarez

Recommendation 1 Aman Ghuman

Brand Recognition Customer Loyalty Program Each item bought= 1 point 10 points= 1 free item Aman Ghuman

Brand Recognition Continued: YouTube and Facebook YouTube Ads Dusseh ra Diwali Valentin e’s New Year Holi YouTube Ads Facebook Viral Brand Recognition Ellie Lin

Recommendation 2 Aman Ghuman

Expansion in Domestic Markets Geddy’s High-End Restaurants Catering Easy Day Aman Ghuman

Recommendation 3 Geoff Pole

Stocking Policies and Profits Geoff Pole

Long Term: Cost Efficiency Inventory Analysis Smart Delivery Utilizing Space More on sight storage capability. Delivery frequency reflecting need of inventory. Active inventory management and communication. Geoff Pole

Risk Analysis Competitor Backlash 2 System Integration Ineffective 3 New Liability Issues 4 Lack of Profits in a long-term Impact of Risk Likelihood of Risk 50%0% Gabriela Suarez

Implementation Plan Gabriela Suarez

Q&A Team: Delta Sigma Pi

Appendix A: Policies and Weekly Profits Type of PolicyAverage Weekly Profit Average Weekly Deseasonalized Profit Target Service Level Policy Scaled Stocking Level Policy Common Service Level Target Level for Top 3 Margin Target Level for Top 2 Margin Geoff Pole

Appendix B: STATA Analysis Geoff Pole

Appendix C: Smart Delivery February 15 – June 15 June 16 – October 15 October 16 – February Geoff Pole

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