2012 Cookie Program Marketing Campaign Initiatives Overall Goals Provide mktg. tools to volunteers/girls Increase community awareness Inform internal audiences.

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Presentation transcript:

2012 Cookie Program Marketing Campaign Initiatives Overall Goals Provide mktg. tools to volunteers/girls Increase community awareness Inform internal audiences & community

2012 Cookie Program Marketing Campaign Initiatives Internal Communication Cookie Program Family Guide CookiE-Grams Online Resources - website/Facebook GSGLA Cookie & Nut Friends

2012 Cookie Program Marketing Campaign Initiatives External Communication Billboards, Mall Network, Cinema Ads Online & Print ads & Radio PSAs Social Media Official Booth Site Posters Press & Media Coverage

2012 Cookie Program Marketing Campaign Initiatives Partnerships Pasadena Federal Credit Union What Can a Cookie Do Video Contest? Exploring Partnerships Go Country FM Clear Channel (KIIS/MYFM/KOST/HOTT) KTLA Restaurants/Food Trucks/Bakeries

2012 Cookie Program Marketing Campaign Initiatives Be a Marketing Guru! Troop Boothing Kit Super Boothing Kit Download & use website resources Utilize your networks (on and off-line) Represent Girl Scouts with pride! Wear uniform/sash, pins, colors Be prepared to “speak Girl Scout”! Smile and say thank you!

2012 Cookie Program Marketing Campaign Initiatives Marketing Messages for 2012 Want Cookies? There’s an app for that. The “More” Campaign Cookie Program is the largest financial literacy program for girls in the country Cookies support girl programs/activities Get a Box, Give a Box (Gift of Caring)