How Can Academic Libraries Remain a Necessary and Important Component of Universities? 2013

Libraries are competing with Google for the time/attention of end users

Discovery services can help libraries remain relevant & give end users a positive perception of the library and its value

Increase awareness of library collections Increase end user satisfaction Increase usage

EBSCO takes a unique approach to discovery Incorporates high-end subject indexes Partners with ILS vendors Focused on end-user experience

Stakeholders Strive to Define Standards for Web-Scale Discovery Systems By Michael Kelley on October 11, 2012 Clarifies Various Important Items Regarding Discovery Services View Article >

Why do Libraries invest in Subject Index Databases?

They give you the most scholarly, accurate and current results for a given Topic

Relevancy Ranking End Users Want the Best Results at the Top of the Page Full-text searching for completeness, combined with subject indexing for precision/accuracy

Relevancy Ranking The system has the following priorities and has no bias toward content from any provider: 1) Match on subject headings from controlled vocabularies 2) Match on article titles 3) Match on author keywords 4) Match on keywords within abstracts 5) Match on keywords within full text Exact Matches: Exact matches are favored over partial matches – considering also the field in which those words appear (abstract vs. full text vs. title, etc.) Density: The number of times the word(s) appears relative to the size of the document (more is better) – considering also the field in which those words appear (abstract vs. full text vs. title, etc.)

What is wrong with full text searches and why do I need an index…? Indexes…take more time and skill to produce but provide significantly improved access, saving time and cost, for the information seeker.” By James Lamb, October 11, 2012 Society of Indexers White Paper “

Full-text searching gets us some of the way there, but it needs help. Detailed subject indexing allows for a much greater level of granularity and precision when it comes to fine-tuned algorithms for relevance ranking. -Michael Gorrell Chief Information Officer EBSCO Information Services “ ”

When the user experience is simplified, and the results are the best they can be, libraries can effectively compete with Google for the time and attention of end users

Full-Text Accessibility SmartLinks+™ / Link Resolvers

Even when the link resolver does not fail, it requires multiple clicks to get to the full text “Digging into the Data: Exposing the Causes of Resolver Failure” Cindi Trainor, Eastern Kentucky University and Jason Price, Claremont Colleges Link resolvers “fail nearly a third of the time”

EDS Complements Your Link Resolver with One-Click, 100% Accurate Access to Thousands of Journals E-journal & e-package purchases via EBSCO provide one-click, 100% accurate links to the full text when the search originates in EDS Full-text database purchases via EBSCOhost provide one-click, 100% accurate links to the full text when the search originates in EDS

Inspec* American Chemical Society Association for Computing Machinery Cambridge University Press Elsevier Emerald Group Publishing IEEE Institute of Physics Oxford University Press Sage Publications Springer Science & Business Media Taylor & Francis Wiley-Blackwell 7 full-text journals 13 full-text journals 34 full-text journals 479 full-text journals 146 full-text journals 186 full-text journals 67 full-text journals 18 full-text journals 36 full-text journals 656 full-text journals 179 full-text journals 191 full-text journals Total 2,012 For example, e-packages from EBSCO complement your link resolver with dramatically improved linking *Requires Inspec to be accessed via EBSCOhost

Table of Contents » Instant Access to Full Text (Exactly what the user wants)

University of North Florida (USA) reported an increase in ScienceDirect usage of 247% due to the implementation of EDS (previous year only 11%) Case Study: EDS Increases Usage of a Top Publisher’s Journals Bournemouth University (UK) reported an increase in ScienceDirect link-outs of 547% over the previous year without EDS

Discovery/ILS partnerships mean more choices for libraries and better resources for end users

Partners Include: aStec Bookhouse Culture & Sci Tech Co. CALYX Capita Talis Civica BSZ Futurenuri Hyweb Kuali OLE Innovative Interfaces IZUM L.A. Information Technology Logica Czech Republic Mirtech Inc. OCLC Pergamom SirsiDynix Sophia Soutron Yordam

Rise in content and research

Increase awareness of library collections Increase end user satisfaction Increase usage  How to evaluate usage data?

Faculty Recommendation Usage Statistics Historical Price Increases Value Metrics Local Ranking Key drivers in decision making % of librarians indicating a metric as very important when making content decisions Source : EBSCO Survey February Times of Crisis Accelerate Inevitable Change

Leveraging analytics & usage data to make more informed decisions

We make collecting and evaluating usage data simple and direct… …so you can make the most efficient, informed collection development decisions.

Through a combination of EBSCONET Usage Consolidation and EBSCONET Analytics, you can view a fully integrated “dashboard” presentation of critical cost-per-use data to conduct “on the spot” analyses of e-journals/e-packages. Decision support metrics directly within your e-journal management workflow.

EBSCONET Analytics Coming soon EBSCONET Analytics To view usage data in your EBSCONET workflow, you simply click on a package name…

EBSCONET Analytics Coming soon EBSCONET Analytics …to bring up a list of all the titles within that package. You’ll see usage and cost per use right in this list.

EBSCONET Analytics Coming soon EBSCONET Analytics …for a deeper drill down into the individual metrics for this package and its share of your total collection.

EBSCONET Analytics Coming soon EBSCONET Analytics …export key metrics to an Excel file…

EBSCONET Analytics Coming soon EBSCONET Analytics …and select multiple packages to include and compare in a summary file in Excel.

Analysis Reports

EBSCONET Analytics Coming soon EBSCONET Analytics Pick the metric (cost, titles, usage) and how you want to analyze that metric. Select one year of data or several years worth

EBSCONET Analytics Coming soon EBSCONET Analytics The bar chart provides an easier view for comparing usage from one year to the next.

Libraries can bring a level of quality and sophistication to end users in a simplified way. Doing so will ensure libraries remain not only relevant but also critical to the success of our universities.

Thank You