Mcdonald’s Buying Way Into Hip-Hop song Lyrics Article Link.

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Presentation transcript:

Mcdonald’s Buying Way Into Hip-Hop song Lyrics Article Link

Do you know these stars?

50 Cent Kanye West Twista

McDonald's wants part of this –Hip-hop artists have plugged in virtually every high-end brand from Cartier to Versace into their song lyrics. But now the Big Mac is about to get name dropped –Good Idea for McDonald’s?

Number two hip-hop song of the year. Played over 350,000 times on the radio

Pay for play –Music acts, however, will not receive payment upfront. Instead, they will earn anywhere from $1 to $5 each time their song is played on the radio. Brands –Hip-hop generates an estimated $2 billion in sales a year and ranks behind rock 'n' roll as the second most popular music genre in America.

The stars of hip-hop have become brands. This partnership reflects our appreciation and respect for the most dominant youth culture in the world. Final Thoughts?