Luxembourg 2-3 December 2014 European Commission DG CONNECT Final Review Meeting GaLA Game and Learning Alliance The European Network of Excellence on Serious Games WP7 Integration in Corporate Training Johann Riedel UNOTT Nottingham University Business School 1

Luxembourg 2-3 December 2014 European Commission DG CONNECT Final Review Meeting WP7 Tasks T7.1 Corporate user & training stakeholder requirements (CEDEP) T7.2 Metrics for SG in corporate training (Cyntelix) T7.3 Integration methodologies for corporate training (UNOTT) T7.4 Community of corporate users (NURC) + Roadmap » D7.1 D7.2 D7.3 D7.4 2

Luxembourg 2-3 December 2014 European Commission DG CONNECT Final Review Meeting WP7 Status Last year’s deliverable D7.3 was accepted Deliverable D7.4 –Needs Survey of MBA Alumni working in companies –Integration Final Integration Framework Overview of Guidance Handbook –Metrics Guidance for Measuring Commercial Outcomes Evaluation of Afghanistan SG Sepsis SG Community Building Reviewers’ Recommendations –Focus on Handbook of Guidance 3

Luxembourg 2-3 December 2014 European Commission DG CONNECT Final Review Meeting Company Needs - SG Survey Decided to re-launch SG survey –In collaboration with WP4 MBA Alumni –Graduates –Working in industry –Diverse Industry sectors Shortened Survey – only 5 questions Online Survey Three business schools: Unott, Cedep, ESADE –Very low response rate (not allowed to the individuals) ECLF Refused to participate AAU Telephone questionnaire –July-August 2014, Very successful 4

Luxembourg 2-3 December 2014 European Commission DG CONNECT Final Review Meeting MBA Survey 106 Danish MBA Alumni (graduates) Does your org. use Games/ Gamification – 99% Average years in job: 9.6 years Industry Sector 5

Luxembourg 2-3 December 2014 European Commission DG CONNECT Final Review Meeting Functional Area 6

Luxembourg 2-3 December 2014 European Commission DG CONNECT Final Review Meeting Business Challenges (all that apply) 7 50%+ 6 challenges: new strategy development new market development profitability/ cost saving expansion/ growth reorganisation/ relocation innovation/ creativity < 50% 3 challenges: changing culture/ cross cultural management managing change/ resistance to change decision-making/ problem solving 40% 2 challenges: communication/ conflict resolution employee development <20% 6 challenges: virtual team working, quality, environment/ sustainability, downsizing, improvement programmes and employee turnover

Luxembourg 2-3 December 2014 European Commission DG CONNECT Final Review Meeting Barriers – ‘Top 3’ 8 >40%+ 3 barriers: unconvinced of the business case lack of information on practical application not easy/ practical to develop or use SGs % 3 barriers: lack of awareness of SGs difficult to estimate the ROI cost using/developing SGs Conclusion: Information about the business benefits and practical application of SGs are the biggest barriers

Luxembourg 2-3 December 2014 European Commission DG CONNECT Final Review Meeting What Use SGs for 9 50%+ Top Uses improve employee competence foster innovation/ creativity resolve resistance to change improve employee engagement improve team work Low use: Reduce training costs Recruit new employees

Luxembourg 2-3 December 2014 European Commission DG CONNECT Final Review Meeting Advantages 10 Conclusion: SGs have good advantages, particularly for improving flexibility and adaptability

Luxembourg 2-3 December 2014 European Commission DG CONNECT Final Review Meeting SG Survey Conclusion SGs have attractive advantages & can address business challenges: new strategy development, new market development, innovation/ creativity, changing culture/ cross cultural management, managing change/ resistance to change decision-making/ problem solving Information about the business benefits and practical application of SGs are the biggest barriers 11

Luxembourg 2-3 December 2014 European Commission DG CONNECT Final Review Meeting SG Integration in Companies 12 SG Integratio n Training People Development Executive Education Direct SG Training Intervention Change, Strategy, Culture Strategy Development Change Management Cultural Adaptation Viral Diffusion Use game dynamics to diffuse Gamific ation of operations, Interaction with Customer Employee Engagement Customer Engagement

Luxembourg 2-3 December 2014 European Commission DG CONNECT Final Review Meeting Guidance Handbook Printed A5 book SGS members receive free copy Also available online for download, for 10 euro 13

Luxembourg 2-3 December 2014 European Commission DG CONNECT Final Review Meeting Metrics for SGs in Companies - Overview Work completed Guidance for measuring commercial outcomes for companies Evaluation of Afghanistan SG Ongoing Work Evaluation of Commercial Outcomes Sepsis game

Luxembourg 2-3 December 2014 European Commission DG CONNECT Final Review Meeting Evaluation of Commercial Outcomes – Sepsis SG for Sepsis training for nurses and carers Sepsis is a potentially fatal condition – 37,000 deaths/UK/Yr Treating Sepsis costs the UK health service more than £2.5+ billion every year The time and money spent treating Sepsis means other patients may not always get the care they need Longitudinal study on: 1.Effectiveness of SG as learning means 2.Uptake of game in hospitals/ care homes 3.Improvement to practice 4.Reduction in Sepsis incidence 15

Luxembourg 2-3 December 2014 European Commission DG CONNECT Final Review Meeting WP7 Community Building 16 Online Synergistic use of LinkedIn: LinkedIn SG group grown: from 1,400 to 4,813 3,600 increase since beginning of GALA New LinkedIn Gamification Group 4,968 members 1,036 increase since last year GALA members leading contributors Corporate Group on SGS

Luxembourg 2-3 December 2014 European Commission DG CONNECT Final Review Meeting WP7 Events Playgen e vents in London, including Digital Shoreditch. Living Lab Events: Bremen (Logistics), Coventry (Health) CMRE (NURC): organized the thematic workshop on Security Safety and Crisis management in the framework of the 13th International Conference on Modelling and Applied Simulation (MAS2014) in Bordeaux on September BIBA, POLIMI, UNOTT : IEEE ICE Conference, 24 June 2013: Serious Games in Manufacturing Workshop, 25 attendees. Polimi, NTNU, Unott, and LACE, Manuskills & Gala Industry Event on Manufacturing Education at World Manufacturing Forum, 3 July 2014, 55 attendees. 17

Luxembourg 2-3 December 2014 European Commission DG CONNECT Final Review Meeting WP7 Roadmap 18

Luxembourg 2-3 December 2014 European Commission DG CONNECT Final Review Meeting WP7 Metrics 19 TargetsAchieved Metric:Year 1Year 2Year 3Year 4TotalYear 1Year 2Year 3Year 4Total Conference Publications Book Chapters #8 +# Journal Publications123 Nr of 1st tier publications1111 Nr of other journal publications112 Nr of other conference publications62311 Integration Case Studies51656 Joint Research Activities Industry Events Articles in industry press

Luxembourg 2-3 December 2014 European Commission DG CONNECT Final Review Meeting WP7 KPIs Number of external members of SGS Marketplace Corporate Community – Increased by 100% since the end of Gala project The number of downloads of the “Handbook for using SGs in Companies” from the Corporate Community on the SGS Marketplace –150 20

Luxembourg 2-3 December 2014 European Commission DG CONNECT Final Review Meeting WP7 Publications – Yr 4 Journal Articles Riedel, JCKH; & Azadegan, A. (2014) A Framework for Integrating Serious Games in Companies, International Journal of Serious Games. (Article completed ready for submission) Book Chapters Riedel, JCKH; Feng, Y; Azadegan, A; Romero, M; Usart, M. & Baalsrud Hauge, J. (2014) Measuring the Commercial Outcomes of Serious Games in Companies – A Review, In: Ma, M; Oliveira, MF; & Baalsrud Hauge, J. (Eds) 5th International Conference on Serious Games Development and Application, SGDA 2014, Berlin, Germany, October 9-10, 2014, Proceedings. Lecture Notes in Computer Science, LNCS Springer, Switzerland, pp Feng, Y. & Riedel, JCKH. (2014) The Knowledge Creation Process in New Product Development Teams in Simulation Games – A Literature Review, In: Kriz, WC. (Ed) The Shift from Teaching to Learning: Individual, Collective and Organizational Learning through Gaming Simulation, (Proceedings of the 45th ISAGA International Simulation and Gaming Association Conference, 7-11 July 2014, Dornbirn, Austria). Bertelsmann Verlag, Bielefeld. pp ISBN Azadegan, A; Baalsrud Hauge, J; Harteveld, C; Bellotti, F; Berta, R; Riedel, JCKH; Bidarra, R. & Stanescu, IA. (2014) The move beyond edutainment: Have we learned our lessons from the entertainment industry?, Proceedings of the GaLA: Gaming and Learning Alliance Conference, Paris, October Lecture Notes in Computer Science, LNCS 8605, pp1-13. Springer, Switzerland. ISBN Conference Papers Riedel, JCKH. & Azadegan, A. (2014) A Framework for Serious Games Use in Companies, ECGBL European Conference on Games Based Learning, 9-10 October 2014, Berlin, Germany. Riedel, JCKH; Feng Y; Azadegan, A; Romero, M; Usart, M. & Baalsrud Hauge, J. (2014) Measuring the Commercial Outcomes of SGs in Companies – A Review, SGDA - Serious Games Development and Applications, 9-10 October, Berlin, Germany. Feng, Y. & Riedel, JCKH. (2014) The Knowledge Creation Process in New Product Development Teams in Simulation Games – A Literature Review, 45th ISAGA International Simulation and Gaming Association Conference, 7-11 July 2014, Dornbirn, Austria. 21

Luxembourg 2-3 December 2014 European Commission DG CONNECT Final Review Meeting WP7 Conclusion 22 Consolidation of the work Finalisation of Integration framework Survey of user needs confirmed the need for high quality information on SGs in companies Handbook Community building will continue LinkedIn & SGS Metrics Continue evaluation of commercial outcomes Sepsis SG