STRATEGIC COMMUNICATIONS and e-LEARNING PLATFORMS Models, principles, knowledge Prof. Rusi MARINOV Books of strategic communications

Strategic communications in the World Search index Top Countries in the World According search index: USA Canada Australia and Great Britain

Strategy information knowledge Strategic and information domains: Key strategic ICT domains: Technological: based on the information and the digital technologies; Cognitive: oriented to knowledge management and transfer; Visual: vision for the future initiatives and actions; Administrative – in order to synchronize ideas, themes, and practices; Planning and Preparation: possible scenarios to address critical issues; Logistics: associated with the visualization of processes and mapping of important points of the infrastructure. EU programs for ICTs have a catalytic impact in three key areas:  Productivity and innovation, by facilitating creativity and management;  Modernization of public services, education and transport;  Advances in science and technology, by supporting cooperation and access to information.

Four essential elements of effective communication : setting goals, knowing the audience, mastering skills, and managing anxiety.

Objectives/Communication visionWhat are you trying to achieve in the communication field? Purpose/MissionWhat do you need to do in order to achieve you objectives? Communications and media GoalsWhat benchmarks are you going to use to implement your communication strategy? Information channels and meansWhat communications models are you going to use to implement your strategy? Technology-mobile, social and new media platforms What media and social technology you going to use in the communication plans? Communications strategy map Robert Kaplan, David P. Norton Harvard Business Press, Dec 16, 2003

Mobile strategic communications Strategy planning: Creative and comprehensive templates you can use to develop a strategic plan. All aspects of the strategic planning process covered including mission, vision, strategies, tactics, swot, and more.

Communication and media-principles Strategic communications principles Transformational strategic communicators are guided by a powerful shared vision, appreciate the importance of taking in another's perspective. Their methods are: authentic, respectful, solution-oriented, and data-driven. They emphasize power-sharing, win-win outcomes, feedback loops and highly value listening/HuPost/.

Synchronization of technologies, symbols and words; Systematic approach to the process; Thinking based on graphical scenarios; Information and communication competence; Innovation and communication competitiveness; Control the flow of information; Financial security of communications; Interactivity and virtuality; Strategic communication principles Principles of effective communication The best communication is two-way, involving dialogue, reinforcement of beliefs is enhanced by audience involvement. A message is more believable if the source is credible. The organizations must deliver its messages honestly, clearly, and from a position of expertise.

Strategic communication principles Creating conditions for communication dialogue; Continuously renewal, change and transformation; Unique communication patterns; Multiply channels for communication; Alternative communications channels; High quality of information and shared content; Openness of the communication channels to the world-Transparency; Accessibility to information / Infographics; Visualizing the concepts and processes: applications for visual presentation;

Social communications and media Community Communication- to start by determining your target audience. Where do they spend time online? What social media channels do they Content After you figure out how your community engages with social media, you should determine what content you’re going to share with your Curation Curation is a way of sharing other people’s content. Content curation is the process of sorting through the vast amounts of content on the Web and presenting it in a meaningful and organized way.

Social communications and media Creation Creation is the act of producing content online, whether it’s in the form of text, images, or Connection After you have either curated and/or created content, the next C is - sharing content. This C is about connecting with your community and gaining a deep understanding of what your target audience likes about your social media activities and Conversation This C is all about having a conversation with your community- actual engagement part of communicating with your communities.

E-learning systems and crisis management Bryn Holmes, ‎John Gardner Topics include: educational evolution - enriching the learning experience-learner empowerment -design concepts and considerations - E-learning tasks: Gain attention Inform learner of objectives Present stimulus material Provide learner guidance Elicit performance Provide feedback Enhance retention and transfer Mark Rosenberg Strategies for delivering knowledge

E-learning system and crisis management E-learning, according to Webopedia mean education via the Internet, network, or standaloneWebopedia computer. E-learning is essentially the network-enabled transfer of skills and knowledge. E-learning refers to using electronic applications and processes to learn. E-learning applications and processes include Web-based learning, computer-based learning, virtual classrooms and digital collaboration. E-learning: The use of technology to deliver instructional content and mediate learning activities. May include electronic performance support and knowledge management features. Principles of e-learning: 1. Interactive or hyperactive: We all know that, in a self-paced, asynchronous course, learning occurs as a result of the interactions embedded within the training. 2. Trans-media operations: Create a course that consists largely of exercises — scenarios, simulations, games, what have you — that require the learners to analyze and apply the content 3. Principle 3: Learner engagement: The pedagogy should engage and motivate learners. This engagement should be evident in an ethos of being both educational and motivating.

E-learning tools_2012 Top 12 eLearning Tools for 2012 and Beyond: The Centre for Learning and Performance Technologies (C4LPT) conducts an annual study of learning tools, creating a list of theC4LPT top 100 from votes submitted by learning professionals (i.e., educators and trainers at all levels) around the globe. 1. Pinterest ; Pinterest ; 2.Google Translate;Google Translate 3.Flipboard- mission is to let people discover and share content inFlipboard 4.beautiful, simple, and meaningful ways; 5.Bing;Bing 6. Instapaper-app that helps you collect web-based reading material;Instapaper 7.Zite - You may be sensing a trend as Zite is the third new social reader/content collection ;Zite 8.Learnist - Sometimes described as a kind of Pinterest for Education;Learnist 9.MentorMob -Create a “learning playlist” of web-based content for your students;MentorMob 10.Doodle;Doodle 11.Quora - with a goal of “organizing people and their interests so you can find, collect, and share the information of most value to you;Quora 12.Windows Skydrive;Windows Skydrive 13.Popplet- “place for your ideas” creates visual representations, graphic organizers, and timelines, and can be used for mind mapping and presentations.Popplet

Popular Online platforms The World popular online education paltforms: 1. Moodle 2. WizIQ 3. Coursera 4. Udacity 5. Canvas 6. 2u.com 7. edX

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University e-learning systems Moodle has a large and diverse user community with over registered users on this Moodle site alone, speaking over 78 languages in 230 countries Moodle Statistics Registered sites-87,079 Countries239 Courses-7,879,628 Users-73,724,089 Teachers-1,300,207 Enrollments-78,437,509 Forum posts-130,587,090 Resources-69,982,272 Quiz questions-199,606,970 Top 10 countries by registrations United States- 14,469 Spain- 7,579 Brazil 6,526 United Kingdom-4,546 Mexico3,794 Germany3,352 Colombia2,771 Portugal2,356 Australia2,064 Italy 2,049

Moodle e-learning My experience: Crisis management and knowledge

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