1 WE BRING PEOPLE TOGETHER TO BUILD VIBRANT COMMUNITIES HOW WILL YOU? 2013 CLPP Webinar: Guidance for Grant-Funded Implementations Keep America Beautiful

2 Welcome Keep America Beautiful: Bronwen Evans, Director, Litter Programs Shannon O’Donnell, Manager, Litter Programs CLPP National Advisory Team Panelists: Carol Doss, Keep Southwest VA Beautiful Lourdes Ferris, Keep Palm Beach County Beautiful, FL Adam Roberts, Hot Springs/Garland County Beautification Commission, AR Andrea Rose, Keep Corinth-Alcorn Beautiful, MS Carolyn Tomlinson, Keep Dorchester County Beautiful, SC

3 Corporate Support Thank you to our funders: Philip Morris USA, an Altria company RAI Services Company Santa Fe Natural Tobacco Company Our shared goal: reducing cigarette butt & cigar tip litter

4 Webinar Outline Cigarette Litter Overview & Facts Website & Resources Grant Requirements CLPP Task Force 4 Proven Program Strategies Cigarette & Cigar Tip Litter Scans New Online Storytelling Tool Q & A

5 Cigarette Litter Overview What is cigarette butt litter? Dropping cigar tips and cigarette butts to the ground, putting them in planters, and disposing of them in drains and waterways is littering Cigarette butts are the most littered item—representing 32% of all items collected* Many smokers don’t consider tossing cigar tips and cigarette butts littering *Source: 2011 Ocean Conservancy International Coastal Cleanup

6 Cigarette Litter Overview The Costs of Cigarette Litter Residents and businesses pick up the tab – Requires additional maintenance – Owners bear expense of cleanup Community quality-of-life suffers – Decline in tourism, foot traffic, business, and housing development Recreation areas become less attractive – Cigar tips and cigarette butt litter decrease appeal of nature areas – Creates fire hazard, impacts local wildlife, and contributes to lost tourism

7 Cigarette Litter Overview Cigarette Littering Misconceptions Since it’s small, “it doesn’t matter” Only 10% of cigarette butts are deposited in litter receptacles* 35% of smokers toss five or more cigarette butts per pack on the ground** Most cigarette littering occurs at “transition points” Areas where a smoker must extinguish a cigar or cigarette before proceeding: Outside retail stores, hotels, office buildings Before entering beaches, parks, or recreation areas Bus shelters and train platforms Roadside rest areas and parking lots *Source: Beverage Industry Environment Council. Community Change Pty Ltd. Understanding Littering Behavior in Australia, June 1997 **Source: iQ Research & Consulting, Keep America Beautiful Pocket Ashtray Study, January 2008

8 Cigarette Litter Overview How Can a Community Respond? Implement the Keep America Beautiful Cigarette Litter Prevention Program Goal: Noticeably reduce cigarette butt and cigar tip litter Four Proven Strategies: Review & support local litter laws Build public awareness Install ash receptacles at transition points Encourage the use of portable auto and pocket ashtrays

9 Website The resources section has everything you need to implement the program, including customizable tools Scanning instructions and worksheet Ash receptacle guide & order forms Public education materials, media, and photos Customizable Press Release Pre-recorded radio PSAs PowerPoint Presentations ……and much more!

10 Grant Requirements Spend a minimum of 50% of the grant on the purchase of ash receptacles (not pocket ashtrays) No one under the age of 18 being involved in the program Implement the four proven strategies for reducing cigarette butt litter Conduct three Cigarette Litter Scans: a preliminary scan prior to program launch, a follow-up scan a minimum of eight weeks after the installation of ash receptacles, and a sustainability scan no earlier than six months after the first follow-up scan Report your results on time: mid-summer update report due June 28 th, final report due September 9 th, and the sustainability report due May 1, 2014

11 Cigarette Litter Prevention Program Task Force You can’t do this alone! Gather a task force & involve the stakeholders Elected Officials Municipal Department Directors Civic Leaders and Organizations Media Representatives Business/Property Owners and Managers

12 Program Strategies – Litter Laws Review and support local anti-litter laws Do they include cigarette butt litter? Cigar tips? “smoking waste” Are they enforced? What are the penalties?

13 Educate the public & build awareness PSA’s in a variety of media – print, radio, TV, billboards… Tee-shirts, bumper stickers, coasters, table tent cards… Reach as many people as possible at events, meetings, Facebook, Twitter, websites etc. Education, education, education! Program Strategies – Public Awareness

14 Program Strategies – Public Awareness

15 Program Strategies – Ash Receptacles Free standing? Wall mounted? Pole mounted? Any restrictions? Check local ordinances Get permission! Research is required for the best selection - start early!

16 Program Strategies – Ash Receptacles

17 Program Strategies – Ash Receptacles

18 Program Strategies – Ash Receptacles New for 2013 – Stickers for Ash Receptacles You’ll receive Don’t Flick It & Keep America Beautiful stickers in the mail – make sure to put both stickers on each ash receptacle

19 Program Strategies – Portable Ashtrays Portable Ashtray Distribution to Adults Aim to distribute at regular intervals from program launch until follow up scan A great one-on-one teachable moment – in- person contact ideal

20 Cigarette & Cigar Tip Litter Scans A scan is not a cleanup, it’s about measuring Conducted in a smaller, representative section within the larger CLPP program area Minimum of 3 required scans for the CLPP grant: 1. Preliminary Scan Prior to implementing the program 2. Follow Up Scan Minimum of 8 weeks after launching your program & installing receptacles 3. Sustainability Scan Minimum of 6 months after launching your program & installing receptacles

21 Cigar Tips – an emerging litter issue Cigarette & Cigar Tip Litter Scans

22 Cigarette & Cigar Tip Litter Scans Helpful Hints Conduct your scan in small representative section of your program area Preliminary scan identifies key “transition points” where you’ll want to consider installing receptacles Map it & keep good records! You’ll want to make sure to scan the EXACT same area for each of your 3 scans

23 Cigarette & Cigar Tip Litter Scans Scanning at Special Events How do we measure program impact at a special event? What are meaningful metrics in this type of venue?

24 New Online Storytelling Tool Tell us your CLPP stories!

25 WE BRING PEOPLE TOGETHER TO BUILD VIBRANT COMMUNITIES HOW WILL YOU? Questions Q & A: Please share your questions on any aspects of the program

26 Thank you! Thank you for joining us today! If any questions remain after the webinar feel free to us: …and don’t forget to check out the Resources section of