The Bt Cotton Craze in Warangal and its Cultural Context AAA, 3 Dec 2006 Glenn Davis Stone Anthropology and Environmental Studies.

Slides:



Advertisements
Similar presentations
PRINCIPLES OF MARKETING Consumer Buyer Behavior
Advertisements

GM agriculture for UDCs: an appropriate technology for development? Erik Millstone February 2013.
Creator: Wendi South Diffusion and Integration of Technology in Education.
Agriculture Governance : Biotechnology Context Hyderabad December C Ravishankar Director, Monsanto India.
STATISTICS DEFINITION AND MEANING
Presentation to NRC Committee on Genetically Engineered Crops 15 Sept 2014 Glenn Davis Stone Prof. of Anthropology and Environmental Studies.
Participatory Agricultural Development Farmer-First Process Design.
Consumer Markets and Consumer Buyer Behavior
1 Chapter 7 Diffusion of Innovations. 2 Diffusion “The process by which an innovation is communicated through certain channels over time among the members.
Things you should know about crop production in Alabama Bob Goodman, Extension Economist.
BE THE “e” Entrepreneurship 4-H Peer Plus, January 19-21, 2007.
Team Work and Creativity Why work in a team? I can do it better myself.
A Genetically Modified Future in the Corporate World.
Seeds: The Future of Our Food
Biotechnology: International Diffusion, Recent Findings, and Opportunities for China. Carl E. Pray Agricultural, Food and Resource Economics Rutgers, the.
 Brings the standard computer to the students’ desk allowing for 1:1 computing  Educational applications with information available at the touch of.
Diffusion of Innovation Theories, models, and future directions.
Figure 1. Development of golden mosaic disease in the common bean lines engineered for resistance to Bean golden mosaic virus mediated RNAi (T), compared.
Consumer Influence Word-of-Mouth Communication Opinion Leadership Diffusion of Innovations.
ASSESSMENT Formative, Summative, and Performance-Based
LECTURE 1 INTRODUCTION.
Marketing: Key Terms Market - “the set of all people who have an actual or potential interest in a product or service” (Kotler & Clark, 1987, p.108) Marketing.
Bt Cotton In AP- Three Years Assessment 14 April 2005 APCIDD-DDS 1 Cotton…..  29.8% of India’s GDP  33% of export earnings  Occupies 20% global area.
Adopting innovations in agricultural industries Sally Marsh ABARE Outlook 2010: Productivity session.
Putting Biotechnology into Practice in International Development Josette Lewis, Ph.D. USAID.
Summary of the Action Platform Seed Initiative reflecting discussions during July 19 Action Group Meeting on Helping Farmers Move from Subsistence to Commercial.
HSB4U Chapter 4 Anthropology – systems of land use Technology: An Agent of Social Change.
[5.6] Roger’s Characteristics of Innovation & Consumers Essential idea: Innovations take time to diffuse into a target audience.
Farming & Ranching in the Late 1800’s. Ranching on the Open Range The open range was a vast area of undeveloped land owned by the state government for.
Case Study: Bt Cotton in Warangal Glenn Stone Anthropology and Environmental Studies Context: global GMO debates Focus on actual operation small farms.
Conversational Apologetics Pointed Questions – Part 1.
Northern Agriculture and Westward Expansion. Accounting for Growth Between , – 49% growth due to growth in Labor – 26% growth due to growth in.
 Our answer the question -- “Can GM crops feed the poor”  Remember 70% of the food insecure in the World are farmers, farm workers and rural landless.
Product Life-Cycle Strategies & Diffusion of Innovation Session-31.
Marketing: An Introduction Armstrong, Kotler
Apulkee Sense of Belonging ……. Apulkee Sense of Belonging …….
Liberalising Domestic Agricultural Markets: Gains for India Select Indian Agricultural Markets: A Primary Survey (Work in Progress) February 10, 2006.
Consumer Markets and Consumer Buying Behavior
Chapter Five Consumer and Business Buyer Behavior.
Factors of Production in Asia
Diffusion of Innovation Alex Andujar. Types of Innovations Continuous Innovation Simple changing or improving of an already existing product where the.
By:Mohamed Al Marzouqi
Ebonyi State Union UK Think Tank Bridging the gap between knowledge and policy By Chima Olugh.
Specific Observations  Early flowering  Heavy boll drop  More sucking pests  Root rot Bt Cotton In AP- Three Years Assessment 14 April 2005 APCIDD-DDS.
Consumer Markets and Consumer Buyer Behaviour. Session Outline  What is Consumer Buyer Behaviour  Model of Consumer Behaviour  Characteristics Affecting.
AB 219 Marketing Unit Three Consumer and Business Buyer Behavior Note: This seminar will be recorded by the instructor.
Understand sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.
Diffusion of Innovation A theory to help explain the role of communication is spreading technological inventions.
Agriculture “Water Science Meets Policy” Event Common Implementation Strategy of the Water Framework Directive.
Domain 1 – Agriculture Group III
A Unit of Samridhi Group. The Samridhi Agrotech's close linkage to rural India and agriculture is almost as old as the company itself. Our agribusiness.
Cordell W. Davis 64 Buckstand Drive Atoka,TN (901)
Chapter 5: Understanding Consumer and Business Buyer Behavior
1 Chapter 5 Consumer and Business Buyer Behavior.
 Copyright 1999 Prentice Hall 5-1 Chapter 5 PRINCIPLES OF MARKETING Eighth Edition Philip Kotler and Gary Armstrong Consumer Markets and Consumer Buyer.
Economic and Social Benefits of GM Cotton
RESEARCH ON OPPORTUNITIES AND THREATS OF PEER EDUCATION IN TUSCANY
Consumer Markets and Consumer Buying Behavior
Diffusion of Innovation Theory
Diffusion of Innovation
New concepts of training in extension work
Sweet Potato Farming “Luck of the Choice”.
Working with Peer Coaching
Program Planning: Models and Theories
US Farming Market Outlook
Economy Lesson 4 V2.0 Time 30­–45 minutes Activity Expectations
Consumer Markets and Consumer buyer behavior
The Iowa Study of Hybrid Seed Corn: The Adoption of Innovation
Ascend Idea Starters.
Economy Lesson 4 V6.0 Time 30­–45 minutes Activity Expectations
Presentation transcript:

The Bt Cotton Craze in Warangal and its Cultural Context AAA, 3 Dec 2006 Glenn Davis Stone Anthropology and Environmental Studies

2002: 72,000 (2 hybrids). 2004: 1.3 million (4 hybrids) 2005: 3.1 million (20 hybrids) Genetically Modified “Bt Cotton”

“Mutham Bt!”

Bt Stampede: What does it mean? Interpreted by seed companies (and classic innovation- diffusion theory) as driven by farmer evaluations; Actually fits remarkable pattern of seed crazes Farmer evaluation & experimentation play very small role in seed choice Instead, seed choices reflect agricultural deskilling The Warangal stampede teaches us something about decision-making in the face of unpredictability, but little about the merits of genetically modified crops

Innovation Diffusion Theory see Ryan & Gross 1943; Rogers 1995; Beal, Rogers, & Bohlen 1957; inter alia Small experimental plots for evaluation Spread through recognizing experimental results plus social networks Farmers typology based on readiness to adopt –Innovators –Early Adopters –Early Majority –Late Majority –Laggards Adoption process broken down into stages –Awareness: farmer first learns –Information: farmer seeks further information –Evaluation: farmer weighs alternatives –Trial: farmer innovation in small-scale experiment –Adoption: farmer adopts the innovation full-scale

Cultural Evolutionary Theory see Boyd & Richerson 1985; Henrich 2001; McElreath 2004; inter alia Environmental learning Social learning, especially biased transmission processes –Conformist transmission –Prestige transmission McElreath (2004): –farmer reliance on individual environmental learning is a function of cost & accuracy of that learning –If costly/inaccurate, should rely more on social learning

Bt Success: All Environmental Learning “Like the adoption of any new technology, people planted it on smaller acres initially, but the ever-increasing Bollgard plantings demonstrate that the Indian farmer is willing to embrace a technology that delivers consistent benefits in terms of reduced pesticide use and increased income. Clearly the steadily increasing Bollgard acres being planted by increasing numbers of Indian farmers bears testimony to the success of this technology and the benefit that farmers derive for it.” -- Ranjana Smetacek, Dir. Corporate Affairs, Monsanto India "let the farmers finally decide on the usefulness of Bt cotton. Farmers are wise enough to adopt anything good and discard things that do not work" -- M.S. Rao, Andhra Pradesh Minister of Agriculture 2002 “ Let farmers decide which variety to choose - Bt or non-Bt - on the basis of performance at the fields,” said Digonto Boarh … of Monsanto India. Punjab cotton farmers happy with Bt debut Business Standard, August 31, 2005, Mumbai

What about Cultural Transmission? Farmers Ape Neighbors, Pay Price - Deccan Chronicle, 6 Jun 2003

Demo Plots

Jaipal Reddy, pedda rytu (big farmer) in Gudeppad

Agricultural Deskilling Not removal of static set of skills; disruption of ongoing process of skilling Industrial deskilling eliminates jobs needing skill; in agriculture the skill is still required, but is diminished

Seeds sold in Warangal : 135 Seeds sold in 2005 alone: 78 Number of those seeds on the market since 2003: 24

2004: detailed household and agricultural decision-making census, 420 households, 6 villages (in map) 2005: mainly crop choice & knowledge census, 675 households, 9 villages

Gudeppad Cotton Vishwanath22%12%1% Ganesh21%11%1% Dhanno100110%8%1% Atal7%3%0% Satya-6197%2%0% Brahma5%4%0% Geetha5%0% Chitra0%16%0% RCH-2 Bt0%14%83% Teja1%9%0% other22%21%13% n

Replanting vs. Naïve Planting Naïve planting = planting a type of seed for the first time. "Naïve" = something not previously subjected to experiments; not credulous.) (The high naïve planting rate is not a function of the 2005 stampede for RCH2-Bt; the rate was also 79% in 2004.)

Experimental Planting? Dogma: farmers plant small experiment before adopting. Does this fit cotton seed choice? Virtually all cotton seed bought in “acre boxes” so most plantings are in acre increments Sub-acre plantings could be be- cause farmer wants to experiment, split a box with someone, etc. We didn’t specifically ask if sub-acre plantings were used for experiment but pattern is still clear…

Column % Years Experience with Seed Acres Planted naive1-23+ Tot < 14%3% 4% %65%56%61% 2+35%33%41%35% Tot Experimental Plantings? Row % Years Experience with Seed Acres plantednaive1-23+ n < 177%13%10% %17%12% %15%16%302 Tot 70%16%13%859 Farmers planting a seed for the 1 st time were very slightly more inclined to plant small [top, <1 row] Of the small planting, most are by someone planting that seed for the first time [bot, <1 row] But small plantings are very rare: only 4% cotton plantings in were sub-acre When a farmer planted a seed for the 1 st time, 96% of the time it was on 1 acre or more. Given that the median acreage in cotton is 2 (cotton farmers only), this is clearly not experimental small- planting.

Column % Years Experience with Seed Acres Planted naive Weak exp. (1-2) Strong exp (3+) Tot < 14%3% 4% %65%56%61% 2+35%33%41%35% Tot But Seed Experience Does Have an Effect on Planting Strategies Row % Years Experience with Seed Acres plantednaive Weak exp. (1-2) Strong Exp (3+) n < 177%13%10% %17%12% %15%16%302 Tot 70%16%13%859 Farmers with strong experience (3+ years) are somewhat more likely to plant large acreages [bot, 3+ col] And of the large plantings, more belong to strong-experienced farmers than to seed-novices [top[, 2+ row] But only 13% of the cotton plantings were by farmers with strong-experienced farmers.

Boll Size? The breeder considers the RCH2-Bt boll size to be medium.

So… Market offers extensive, ever-changing, and often deceptive roster of seeds Many of the key determinants of a good crop are unpredictable (germination; reliability of seed; insect and disease outbreaks) Villages show sharp ephemeral fads lacking agroecological rationale Over ¾ of all cotton plantings are naïve, and on non- experimental full plots Farmers are not engaged in environmental learning. So what drives cotton seed choices?

What drives seed choices: ethnography Gemini in Kalleda Popular vendor had stake in it Promotion with scratch cards Mandal president had stake in it One 2003 adopter was influential Conformist transmission Chitra in Gudeppad Pedda rytu had 2003 demo plot

What drives seed choices: theory