YOLO You Only Live Once
Target Market: Adventure Travel Market Opportunity Target Consumer: 21-35 years Target Market: Adventure Travel Disposable Income Largely Single Impulsivity >1/3 U.S. Travel $130B $522B
Consumers • 21-35 Years Old X Expensive Costs of Vacations • 85% of Surveyed Customers Believe Travel Is Not Financially Feasible
Consumers Suppliers • 21-35 Years Old X Expensive Costs of Vacations • 85% of Surveyed Customers Believe Travel Is Not Financially Feasible Suppliers • Large Hotels/Resorts • Activity Tourist Businesses X Unused Inventory During Off Season •Tourism Industry down 30% during Offseason
YOLO Consumers Suppliers • 21-35 Years Old ✓ Expensive Costs of Vacations • 85% of Surveyed Customers Believe Travel Is Not Financially Feasible Suppliers • Large Hotels/Resorts • Adventure Tourism Businesses ✓ Unused Inventory During Off Season •Tourism Industry down 30% during Offseason YOLO
YOLO Business Model
Expected Costs and Profit Cost of Acquisition: $80/customer Average Yolo Package: $685 Average Revenue: $274/customer Average Profit: $194/customer 40% off Average Adventure Trip: $1,142 40% cut - $80/customer
Competitors
How We Are DIFFERENT Cheaper Discounts - Tipping Point Adventure-Focused Identity Personalization Email-Based Platform Launch Lounge
Risky Business Customer Supplier Mitigation Customer Acquisition Risk How to get as many customers on the email list as possible Supplier Acquisition Risk How to ensure suppliers are willing to offer large discounts Mitigation • Tipping Point - Guarantee Revenue • Package Deals - Individual Prices Not Disclosed • Display Ads • Search Engine Marketing • Reference Incentives
Scalability and Growth Initial Proof-of-Market Demographic: California Next Expansion: Domestic USA Eventual Target Demographic: Global Acquiring Capital: Angel Investment, VC, Partnership with Airlines Initial Team: Five Founders Expansion Team: VP Marketing, VP Sales, Chief Technology Officer, Chief Information Officer, CEO, CFO, etc.
YOLO You Only Live Once