The Business Case For Developing 64-bit Drivers Barry Goffe Director Windows Vista Product Management Microsoft Corporation

Agenda 64-bit momentum and the state of the industry transition Microsoft 64-bit market perspectives AMDIntel Panel Discussion: Broadcom, Creative, Logitech, Philips Q&A

64-bit Momentum: Then WinHEC, 2005: Microsoft announced Windows XP Professional x64 Edition and Windows Server 2003 x64 Edition Bill Gates reiterated his expectation that the industry will transition to 64-bit, underscoring the benefits: Addressing up to16 TB of memory Ability to run 32-bit and 64-bit applications Protection from malware

64-bit Momentum: Now Widespread adoption and trial by audiences with a need for performance: Technical Workstation Users (Audio Production, Animation, CAD/CAM) Consumer Enthusiasts (Photography, Video, Gaming)

64-bit Momentum: Now IHV and ISV Adoption

Sample Key ISV Adoption

Sample Key IHV Adoption

Accelerating 64-bit 64-bit editions of Windows Vista across the SKU line-up All devices with the Windows logo will be required to have 64-bit support Native 64-bit applications will be highlighted at the launch of Windows Vista Licensing changes make it easy for customers to switch to 64-bit

64-bit Chips Are Mainstream Source: Mercury Research

64-bit Hardware Ecosystem Dave Kaplowitz Manager, Platform Hardware Advanced Micro Devices

64-bit Market Growth Source: Gartner Q4’05 PC Shipments

Health Of The 64-bit Ecosystem AMD ships x64 processors exclusively for desktop, workstation, and server Every PC manufacturer shipping 64-bit capable hardware Hundreds of awards won for companies contributing products and technologies Thousands of Companies providing products and services associated with x64

AMD64 For Servers Highest performing x86 processor for 2P and 4P systems Dual-Core Native Design AMD64 with Direct Connect Architecture Integrated Memory Controller improves performance and reduces power consumption AMD PowerNow! TM technology with Optimized Power Management dynamically reduces power Source: Mercury Research, April 2006 % = AMD64 Share of Server Market

Mainstream Best solutions for consumer and commercial needs Competitive features, performance, and price Value Better performance and competitively priced Most cost-effective processor/infrastructure solution Ultimate Computing Experience AMD’s highest performing CPU Ideal for gaming enthusiasts and content creation Superior Multi-tasking Performance Excels in intensive, sophisticated, and multi-threaded tasks Best solution for digital content creation and media entertainment applications ULTIMATE PERFORMANCE MAINSTREAM VALUEDesktop Workstation PERFORMANCE Scalable Solution Multiprocessor capable High Performance I/O Maximum Productivity PERFORMANCE MOBILITY D/T Replacement Desktop Level Performance Goes Anywhere Portability Balance of ultimate performance and mobility Mobile Thin & Light AMD64 performance Made for mobility AMD64 For Clients

x64 Enterprise Customers For more information, please visit

x64 Client – Platform Suppliers

Synopsis 64-bit processors have become pervasive Mobile up to Server Consumer and Commercial Robust ecosystem SoftwareHardware

Intel Roadmap Support For 64-bit Technology Jim Fister Lead Technology Strategist Digital Enterprise Group Intel Corporation

Cores & Threads Supports larger number of software threads for greater performance Virtualization Robust, higher performance virtual partitions Reliability, Scalability Comprehensive data integrity & error recovery Higher BW I/O and memory standards System Management Common management standards for lower TCO Security Risk management, improved data protection, and new platform technologies Power Management Lower power consumed and improved data center utilization Intel Enterprise Technologies Deliver the Features and Value Demanded by Business Today … …With the Flexibility and Agility Built-in For Tomorrow …With the Flexibility and Agility Built-in For Tomorrow

64-bit Momentum Considered Sources: Mercury Research, IDC 44.8M118.3M156.0M170.2M Nearly a Half a Billion A Billion Connected 64-bit Systems By 2010? Market Opportunity and Momentum to 64-bit is Inevitable Intel client support for 64-bit ramping in volume Intel client support for 64-bit ramping in volume

Intel ® Core™ Microarchitecture Key Features Dual Core with Intel ® Core™ Microarchitecture Intel ® Core™ Microarchitecture Improved ooo engine Wider issue ports, shorter pipelines Intel ® Extended Memory 64 Technology Up to 4MB Cache Faster FSB Higher Core Frequencies Improved Power Management and Performance Features New, Innovative Features Result in Improved Performance and Performance / Watt New, Innovative Features Result in Improved Performance and Performance / Watt

It Takes More Than Just Chips INTEL ® SOLUTIONS SERVICES SOLUTIONS BLUEPRINTS INTEL CAPITAL SOFTWARETOOLS INTEL SOFTWARE NETWORK SOFTWARE VENDOR ALLIANCES EARLYACCESSPROGRAM INTELSOFTWARECOLLEGE PLATFORM SILICON BOARDS AND SYSTEMS INDUSTRY STANDARDS

Panel Discussion Business justification for 64-bit Best practices for managing the 64-bit transition

Panelists Broadcom Vinod Lakhani, Marketing Director, Gigabit Ethernet Creative Steve Erickson, VP Audio Products Logitech Fred Swan, Director of Strategic Marketing Philips Martin Malone, Director of Marketing

Call To Action Catch up to the 64-bit industry transition that has already happened Prepare for the coming wave of 64-bit adoption Develop 64-bit drivers Begin planning for Vista launch now Go to take Windows Vista 101, and learn how you can plug into the Windows Vista opportunity Certify your products for Windows Vista through the Windows Vista Hardware Logo program, Additional hardware and driver development resources,

Additional Resources Windows XP Pro x64 Windows Marketplace: 64-bit Windows Vista White paper titled “Digital Signatures for Kernel Modules on x64-based Systems Running Windows Vista.” bit and Kernel Mode Vista Logo requirements

© 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.