Orlando, FL July 9-12, 2013 International Sales and Marketing Ed Cummins

Organization Sales Accessories Bulk Oil and Lubricants Battery Tires Magneti Marelli Wholesale Marketing Vehicle Off Road (VOR) Express Lane

Sales & Marketing, Market Management and Product Development

4 Purchasing Engineering Product Planning Marketing & Sales Homologation MOPAR Intl. Team Graz

5 MOPAR Intl. Accessory Process

6

Organization Sales Accessories Bulk Oil and Lubricants Battery Tires Magneti Marelli Wholesale Marketing Vehicle Off Road (VOR) Express Lane

LATAM Parts Sales by Portfolio* Forecast ACCESSORIES$3.6$6.5$7.3$7.0 CAMPAIGN/OTHER$0.5$0.6$0.4$0.5 COLLISION$16.3$25.2$24.0$28.8 GEN/PT/REMAN$21.2$28.5$27.4$27.3 MAINTENANCE$15.7$23.9$27.0$27.4 PERFORMANCE$0.1 $0.2$0.1 TOTAL $57.6$85.0$86.4$91.2 $USD (M) +46% +2%+6% * The data displayed represents the outbound sales to the markets

Organization Sales Accessories Bulk Oil and Lubricants Battery Tires Magneti Marelli Wholesale Marketing Vehicle Off Road (VOR) Express Lane

Accessories Sales

Organization Sales Accessories Bulk Oil and Lubricants Battery Tires Magneti Marelli Wholesale Marketing Vehicle Off Road (VOR) Express Lane

Motor Oil and Lubricants Global contract with Shell has been signed A program for LATAM consisting of bulk, drum and packaged oil needs to be implemented There needs to be a focus on expansion through competitive pricing and conquest as well as support Express Lane

Organization Sales Accessories Bulk Oil and Lubricants Battery Tires Magneti Marelli Wholesale Marketing Vehicle Off Road (VOR) Express Lane

Battery An OES Interstate and Exide Battery Program was launched for LATAM in 2012 Batteries are competitively priced Programs need to be developed for markets which have local governmental regulations that restrict battery importation

Organization Sales Accessories Bulk Oil and Lubricants Battery Tires Magneti Marelli Wholesale Marketing Vehicle Off Road (VOR) Express Lane

Tire Program Tire orders must be coordinated through the Latin America Regional Office and the MOPAR International group prior to submitting an order in the system The tire program will increase service center profitability and reduce chances of competitor conquest of your service business.

Organization Sales Accessories Bulk Oil and Lubricants Battery Tires Magneti Marelli Wholesale Marketing Vehicle Off Road (VOR) Express Lane

Magneti Marelli Contract with Magneti Marelli “All Makes” has been finalized Timing on LATAM launch needs to be scheduled Magneti Marelli program to drive the competitive wholesale business and Express Lane for “all makes” products

Organization Sales Accessories Bulk Oil and Lubricants Battery Tires Magneti Marelli Wholesale Marketing Vehicle Off Road (VOR) Express Lane

Wholesale

Provide competitive pricing Enable dealers expand their business into alternate wholesale channels Help dealers capture larger share of lucrative “older cars (un-retained customers) market” Support dealers “own their territory” by becoming preferred source for genuine Mopar parts Assist dealers with “best parts wholesale practices” Increase Mopar brand global value and recognition Provide volume-based quotations to assist dealers in successful bids for large tenders (government, fleet, etc.) Support dealers with promotional marketing materials and visual assets Wholesale Objectives

Organization Sales Accessories Bulk Oil and Lubricants Battery Tires Magneti Marelli Wholesale Marketing Vehicle Off Road (VOR) Express Lane

Utilized 75 th Anniversary to promote brand awareness globally. Grew digital infrastructure thru social, Mopar.com improvements, and OwnerConnect.com – all supporting brand awareness & sales growth. Expanded Customer Relationship Management (CRM) capability with new database, new services, new creative, and new programs. Doubled our merchandising program and launched retail fixtures, furniture, signage, and graphics to support a richer in-dealership experience Marketing Accomplishments

Marketing Goals

Marketing Priorities

Organization Sales Accessories Bulk Oil and Lubricants Battery Tires Magneti Marelli Wholesale Marketing Vehicle Off Road (VOR) Express Lane

What is a VOR (Vehicle Off Road)? A Vehicle Off Road order (VOR) is because the vehicle involved is nonoperational and off road due to a powertrain component, or safety related component or Customer Dissatisfaction (Buyback).

International VOR Reporting Process

Organization Sales Accessories Bulk Oil and Lubricants Battery Tires Magneti Marelli Wholesale Marketing Vehicle Off Road (VOR) Express Lane

No appointments and while you wait service A dedicated Express Lane Service Advisor and Technician(s) Cycle time for service consistently below 30 minutes per vehicle Thorough, complete and documented vehicle inspection Vehicle review with owner before service completion Express Lane open during normal service business hours

32 Typical Express Lane Results

Express Lane Five Steps

Express Lane Enrollments

Orlando, FL July 9-12, 2013 International Sales and Marketing Ed Cummins