PORTFOLIO REVIEW

Function of a Portfolio  Showcase talent Display completed work  Showcase credentials Past clients Awards/ Accomplishments  Provide method of contact

Function of a Portfolio Get work!!

5 elements of a successful portfolio  1. Creative Work Examples  2. Services (Work Rates)  3. Client History  4. Company Info  5. Contact

1. Creative Work Examples  What to display If you show web sites, make sure they link Other personal design, print, photography work  Include work details! Name of client Year Project objective Materials used Time to complete Price?  What to display If you show web sites, make sure they link Other personal design, print, photography work  Include work details! Name of client Year Project objective Materials used Time to complete Price?

2. Services  Type of service, skills, proficiencies [Quantitative]  Type of situation or event [Qualitative]  (Work rates ?)  Type of service, skills, proficiencies [Quantitative]  Type of situation or event [Qualitative]  (Work rates ?)

2. Services  Type of service/ skill/ proficiency: Web development List of programming languages: HTML, ActionScript, etc Graphic design List of software: Photoshop, Illustrator, etc Photography Image types: Black-and-white, digital, hi-def, wet plate, etc Marketing Fields of study: PR, advertising, social net marketing, etc Illustrations Pencil on paper, canvas, painting, etc  Type of service/ skill/ proficiency: Web development List of programming languages: HTML, ActionScript, etc Graphic design List of software: Photoshop, Illustrator, etc Photography Image types: Black-and-white, digital, hi-def, wet plate, etc Marketing Fields of study: PR, advertising, social net marketing, etc Illustrations Pencil on paper, canvas, painting, etc

2. Services  Type of situation/ event: Web development Facebook apps, iPhone games Graphic design Web design, touch-ups/ airbrushing Photography Weddings/ events, headshots, product photography Marketing Print, copywriting, logo design/ brand identity Illustrations Technical, stills, portraits, caricatures  Type of situation/ event: Web development Facebook apps, iPhone games Graphic design Web design, touch-ups/ airbrushing Photography Weddings/ events, headshots, product photography Marketing Print, copywriting, logo design/ brand identity Illustrations Technical, stills, portraits, caricatures

2. Services (Work Rates?)  Listing work rates is NOT recommended  Recommended: RFP form  IF you DO choose to list rates Price per hour Price per project Price per page Price per template  Use currency conversions: US dollars, British pounds, Euros, etc  Listing work rates is NOT recommended  Recommended: RFP form  IF you DO choose to list rates Price per hour Price per project Price per page Price per template  Use currency conversions: US dollars, British pounds, Euros, etc

3. Client History  List of previous clients  Quotes/ recommendations from clients  Easy rating system: Quality of work Timeliness Communication Overall rating  List of previous clients  Quotes/ recommendations from clients  Easy rating system: Quality of work Timeliness Communication Overall rating

4. Company Info/ Bio  Brand Name Company name Designer name  Brand Image Logo Photograph Portrait  Experience (abridged resume)  Descriptive paragraphs  Full resume available for download  Brand Name Company name Designer name  Brand Image Logo Photograph Portrait  Experience (abridged resume)  Descriptive paragraphs  Full resume available for download

5. Contact Forms/ Contact Info  Some info should be ubiquitous throughout portfolio  Request For Proposal (RFP) form  Contact form Mailing address Work/ Mobile phone Connect your web-universe: Twitter/ Facebook/ MySpace/ LinkedIn Links Skype/ AIM/ Gchat/ Oovoo  Resume (?)  Some info should be ubiquitous throughout portfolio  Request For Proposal (RFP) form  Contact form Mailing address Work/ Mobile phone Connect your web-universe: Twitter/ Facebook/ MySpace/ LinkedIn Links Skype/ AIM/ Gchat/ Oovoo  Resume (?)

Review: 5 elements 1. Creative Work Examples 2. Services (Work Rates) 3. Client History 4. Company Info 5. Contact

Final things to keep in mind!  Keep it simple Easy navigation Limit your pages  Aesthetics are a priority!  Browser Real Estate “The Fold” Suggested development 800px x 550px  Implement metadata for SEO

EXAMPLES PORTFOLIO REVIEW