Doug Darrow Texas Instruments Stereoscopic 3D Displays Based on DLP ® Technology HPA Technology Retreat Visionary Panel 20 February 2008

Digital Cinema & 3-D Deployments 3-D DLP HDTV 3-D Format Issues What’s next… Overview

DLP Cinema ® Growth* Cumulative Projector Installations After more than 110 years since the first premiere of cinematography. *Does not include installations in Post Production Houses – 374 as of 2/1/08 3-D DLP Cinema ® Screens

Worldwide Digital Cinema Screens January 2007 vs. January 2008* January 2007 January 2008 % Increase North America % EMEA % Latin America263535% Asia % Post Houses % TOTAL % 3D Screens % * Source: Digital Cinema Today Database

3-D Digital Cinema Exhibition Shutter glasses (Nuvision) –Liquid-crystal shutter glasses –IR synchronized with digital projector –Standard screen Polarization switching (RealD) –Circular polarization switching at digital projector (Z-Screen) –Passive circular polarized glasses –Silver, non-depolarizing screen Spectral division coding (Infitec-Dolby) –Color wheel inside digital projector –Passive glasses with left-right matching filters –Standard screen Dual projection –Static polarizers & passive glasses –Silver screen –Twice the light output

Why will 3-D move to the home? 3-D content growth –Progression of theatrical content –Success of alternative content – U2, Hanna Montana –Experiments with live sports – NBA, NFL –Support from key directors/studios –CGI movies and games are a natural 3-D HDTV penetration has started –DLP HDTVs are “3-D Ready” since early 2007 –DLP inherent switching speed advantage enables low-cost solution –High quality 3-D movies can be released on a single Blu-ray disc

Demonstrated Three DLP HDTVs in One Std video sources Console PC Cable/Sat DVD 2D DualView3D Player 1 Sees (Full screen) Player 2 Sees (Full screen) 3D Sources PC / laptop (now) Console (future) Movie disc player (future) Broadcast (future) Dual View Sources Dual consoles & dual PCs (in development) Single console (future) Single PC / laptop (future)

Which 3-D Distribution Format? Over/Under Frame interleave 2D + Depth Side-by-Side Checkerboard ? Key Care-abouts: Scaling/Resizing – easily fit to different display sizes Compression – MPEG friendly Bandwidth – Fits through existing broadcast and video pipes (HDMI, DVI) Image Quality – delivers compelling image Silicon Cost – long term display / player implementation cost Infrastructure Cost – overall cost to master/ encode disc/broadcast, broadcast the content, update players & displays for 3D

Over/Under Frame interleave 2D + Depth Side-by-Side Checkerboard Relative performance of each format is shown for the different care-abouts Which 3-D Distribution Format?

What can happen soon? A side-by-side format has potential without major pitfalls. Side-by-side format variants can be implemented to maximize image quality. Simple, low-cost adaptor to work with existing BluRay players can be created for near-term consumer solution. Installed base of 3-D Ready TVs is growing every day Adaptor HDMI 3-D Ready HDTV

3-D HDTV’s are available 3-D Ready HDTVs started shipping in April, 2007 –All Samsung 2007 DLP Models: 13 models (46” – 72”) –Mitsubishi’s DLP “Diamond” line: 3 models (57” – 73”) 3-D Ready 2008 Product Plans –DLP: All Samsung 2008 DLP Models (1Q08) Expanded line up for 2008 DLP Models from Mitsubishi (2Q08) –Plasma: Samsung 720p Plasma (2Q08) –LCD SpectronicQ 46” LCD TV (summer, 2008)

Where is this going? A 3-D home release of a movie in 2008…? Acceleration of 3-D Digital Cinema screens theatrical 3-D releases will drive format alignment. ~2M “3-D Ready” HDTVs by end of ’08. Future consumer immersive experiences. –Dual-view/Quad-view extensions –Unique content created for 3-D displays –Glasses-less 3-D – high frame rate