Copyright Dong Chen, 2006. This work is the intellectual property of the author. Permission is granted for this material to be shared for non-commercial,

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Presentation transcript:

Copyright Dong Chen, This work is the intellectual property of the author. Permission is granted for this material to be shared for non-commercial, educational purposes, provided that this copyright statement appears on the reproduced materials and notice is given that the copying is by permission of the author. To disseminate otherwise or to republish requires written permission from the author. Copyright

Web Content Management – easier way to manage wild web Dong Chen, Lead Web Developer Office of the Chief Information Officer I.T.S / Web Development Bowling Green State University Tuesday 03/14/06 EDUCAUSE Midwest Regional Conference, 2006

Background About BG Bowling Green State University (BGSU), located in northwest Ohio, was founded in A state-assisted, residential institution, BGSU has an enrollment of approximately 20,000 students on two campuses and 840 full-time faculty members. More than 200 undergraduate degrees are offered, along with master’s degree programs in 65 fields and doctoral programs in 16 areas I.T. Infrastructure Sun Solaris 9, Oracle 9i database, and Apache web server

Why Web Content Management? Create a consistent look and feel for BGSU Provide a mechanism for timely updating and maintaining accurate information Ease of use for technical and non-technical expertise associated with managing and publishing content Reduce duplication of effort by providing an automated system for sharing content Provide flexible workflow for approval of changes to content Increase the ability for shared support

WCM Selection Process Established core I.T. CMS reviewing group List of core WCM capabilitiescore WCM capabilities Campus-wide Web steering committee Vendor onsite demo Established Web operations committee, co-chaired by Office of Marketing & Communications, and Office of the CIO

WCM Core Capabilities Highlights Simplify content contribution, empower non-technical users WYSIWYG editing Locate Web content quickly and easily Streamline approval process Enforce standardization Publish content across multiple sites Reuse content and fine-tune page layout Maintain connections among your content, less broken links Better site maintenance Section 508 Compliance and W3C WAI (Web Accessibility Initiative) Build On Open Standards (HTML, XML, CSS, Java)

WCM Implementation Process Asked vendor provide onside training and BGSU branded documentation Setup WCM resource website ( Campus-wide communication, ex. (workshops, consultation, training) Balance politics and technical/staff ability Implemented some highly visible websites first, ex. (Office of the President, Division of the Executive VP, Office of the CIO) Additional staffing Three-tired architecture (development, testing, production)

Steps for Using the CMS Each area designates a content administrator. This person coordinates the page's "look and feel" and will be the area's only contact person The content administrator contacts the Web team to establish a presence in the web content management system The content administrator contacts Marketing to specify the area’s color and template The content administrator contacts TSC at to schedule CMS training for everyone who will use the system After completing the training, all trainees use the content management system within a training environment for two weeks After the two-week testing period, the content administrator contact the Web team again to establish their community's workflow requirements The area begins creating, producing, and managing Web pages using the content management system

WCM Resources BGSU Web Development General CMS Info - Graphics standards manual - BGSU case study ( management/rhythmyx/literature/PDFs/BGSU_Case_Study.pdf) management/rhythmyx/literature/PDFs/BGSU_Case_Study.pdf CMS Watch (

Lessons Learned Key Considerations : Analyze your own website to help determine what exactly is needed Look for CMS providers that offer WYSIWYG editing Ask vendor to install the product onsite for testing before any decisions made Ask about support Contact existing higher education customers for reference Ask for an education discount Look to the future, ex. (XML, Web Services, RSS, Portlet) Engage your stakeholders early in the process Communicate, communicate, communicate …

The End? Q&A Contact info: Dong Chen Lead Web Applications Developer