Marketing of Savings bank Schemes For Grameen Dak Sevaks

Marketing  What  Why  Whom  How  When

What is marketing?  It is a human activity to satisfy need, want & intension of a customer through exchange.  It is an activity from production to consumption by fulfilling needs, wants & intensions of the customers.  process creating, communicating & delivering value to customers to benefit organization & its stakeholders

What is marketing?  Marketing can be explained as under:  Marketing is getting right goods and services by the right people at the right places at the right time.  Marketing is building relationship with the customers.  Marketing is an art of creating & satisfying customer.  Marketing is a total approach for running a company and building a business.

Marketing - Why  To keep the financial health of the department  To have work at Branch offices  To earn money as commission & incentives  To help improving infrastructure and social status of India

Marketing - Why  To get TRCA increased  Collection of more cash at BO  For one SB account having transaction in it earns Rs per year as commission from Ministry of Finance  Open more number of accounts irrespective of the amount of deposit in it

Marketing whom?  Marketing to whom?  Needy customer  Old customer  New customer  Marketing -By Whom?  By all GDS (BPM, MDs, MPs etc.,)  By all departmental employees

Marketing - How  By identifying the potential customers for our products  By educating the customers  Through proper propoganda  Explain the Salient features of the products  Explain about Interest/Maturity value etc.,

Marketing - How  Meet the village panchayath members/secretary etc., & try to make propoganda through them  Brochures can be distributed to customers  Services may be offered at the doorstep of customers  Help to fill the required forms & stationery  Use the services of MDs/MCs

Marketing - How  MDs/MCs are having good liasion with every person in their beat  Make a list of important persons & try to open their accounts  Examine feasibility of organising melas for opening of Savings accounts  Try to make atleast one 100% Savings account village under jurisdiction of BO

Marketing - When  Marketing should be aggressively carried out during harvesting seasons  Open RD/TD accounts of the depositors of SB a/cs under NREGA scheme  Open RD/TD accounts for the existing SB depositors 

Tips for Marketing  Meet the customers time & again  Don’t loose confidence if customer disagrees to open account on first instance  Get the customer in to your confidence  Patiently hear the words of customer  Try to provide solution to the problems of customers

Tips for Marketing  No limit to open many number of RD/TD accounts  Convince customers to open RD/TD accounts with the view of expenditure in connection with their Childs education / marriage etc., 