CHAPTER 5: THE TOURISM BUSINESS

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Presentation transcript:

CHAPTER 5: THE TOURISM BUSINESS

I. INTRODUCTION TO TRAVEL AND TOURISM INCLUDES BUSINESSES AND GOVERNMENT AGENCIES THAT SERVICE TRAVELERS

IN 2003 1/3 OF ALL U.S. FAMILIES TOOK A TRIP IN 2004, OVERALL SPENDING BY DOMESTIC AND INTERNATIONAL VISITORS INCREASED BY 4% 2004 – 586 Billion $$$ 2014 – 887 Billion $$$ - 1.2 Trillion $$$ Indirectly

II. GROWTH OF TOURISM THE TRAVEL AND TOURISM INDUSTRY HAS GROWN SUBSTANTIALLY OVER THE YEARS DUE TO MANY FACTORS:

A. DUAL FAMILY INCOME BOTH PARENTS WORKING OUTSIDE OF THE HOME HAS CREATED GREATER DISPOSABLE INCOME 1+1=2 1+0=1 2>1

B. BABY BOOMERS EXTREMELY LARGE PERCENTAGE OF THE TRAVELING PUBLIC

C. HEALTH MANY SENIOR CITIZENS HAVE BEEN TRAVELING DUE TO THE ADVANCEMENT IN HEALTH CARE OPTIONS AND ACCESSIBILITY AND TOUR PROGRAMS

D. LEISURE TIME MORE EMPLOYERS ARE PROVIDING LIBERAL VACATION TIME AND FLEXIBLE BENEFITS. MANY PEOPLE ARE TAKING MINI VACATIONS BECAUSE OF THIS US is still one of the only companies not to guarantee workers vacation days

E. NEW TRANSPORTATION OPTIONS LOW COST AIRLINE CARRIERS HAVE MADE TRAVEL AFFORDABLE

F. THE INTERNET THE INTERNET HAS MADE BOOKING VACATIONS ACCESIBLE FOR EVERYONE. MOST VACATION PROPERTIES ARE AVAILABLE ON THE NET

G. NICHE MARKETS NEW MARKET THAT BASIS TRAVEL ON SPECIFIC INTERESTS: DISABLED ADVENTURE TRAVEL GEOTOURISM AGRITOURISM

III. REASONS TO TRAVEL PEOPLE TRAVEL FOR A VARIETY OF REASONS: VISITING FAMILY & FRIENDS NATURAL AND CONSTRUCTED ATTR. FAIRS & FESTIVALS CULTURAL/SHOPPING SPORTS EVENTS

IV. TYPES OF TOURS MANY TRAVELERS PAY FOR SOME TYPE OF TOUR WHICH INCORPORATES A VARIETY OF COMPONENTS

PREARRANGED TOUR THAT OFFERS VALUE. A. PACKAGE TOURS: PREARRANGED TOUR THAT OFFERS VALUE. INDEPENDENT TOURS (Edsel Ford House) HOSTED TOURS ESCORTED/GUIDED TOURS

B. CUSTOMIZED TOURS MORE EXPENSIVE AND DESIGNED SPECIFICALLY FOR AN INDIVIDUAL TOURIST. MAY INCLUDE: -LODGING -TRANSPORTATION -SIGHTSEEING

V. BENEFITS OF TOURS VOLUME DISCOUNTS GUARANTEED SIGHTSEEING STRESS FREE TRAVEL

VI. TOUR POSITIONS TOUR ESCORT-ENTRY LEVEL TOUR GUIDES-DETAILED COMMENTARY (LICENSED) TOUR HOSTS-PROVIDE ASSISTANCE

Chapter 5 Section 2

VII. TRANSPORTATION PROVIDERS PASSENGER TRANSPORTATION IS INTERMODAL-IT RELIES ON AIR AND GROUND AS WELL AS LAND AND WATER.

VIII. HISTORY OF AIR TRANSPORTATION WRIGHT BROTHERS STARTED IN 1903 AND HAS BECOME A MULTI-BILLION DOLLAR INDUSTRY JET SERVICE BECAME AVAILABLE IN 1952

AIR TRAVEL GLOSSARY PG. 104 ON-BOARD POSITIONS- FLIGHT ATTENDENTS PILOTS GROUND POSITIONS- GATE AGENTS RESERVATIONS

IX. GROUND TRANSPORTATION OLDEST MODE OF TRANSPORTATION IS GROUND TAKES MORE TIME BUT COSTS LESS RAIL TRANSPORTATION IS MOST POPULAR IN EUROPE

AUTOMOBILE IS MOST POPULAR IN U.S. CHARTER MOTOR COACH AMTRAK

X. WATER TRANSPORTATION FERRY BOATS FREIGHTERS RIVERBOATS YACHTS WINDJAMMERS-SAIL PRIVATE W/ CREW

A. CRUISE SHIPS- OFFER ALL AMMENITIES: ACCOMMODATIONS FOOD SERVICE ENTERTAINMENT

B. CRUISE SHIP PRICING-BASED ON: THE SHIP SEASON LENGTH OF STAY CABIN LOCATION ITINERARY