Air Transportation A Management Perspective

Contents Aviation :An Overview Historical Perspective Air Transportation : Regulators and Associations The General Aviation Industry The Airline Industry Economic Characteristics of the Airlines Airline Management and Organization Forecasting Methods Airline Passenger Marketing Airline Pricing, Demand, and out Determination Air Cargo Principles of Airline Scheduling Fleet Planning : The Aircraft Selection Process Airline Labor Relations Airline Financing International Aviation

Aviation :An Overview Characteristics of the industry Economic profile of industry Contribution to the Economy Contribution to the Business Impact on Travel Industry

Historical Perspective Historical sketch of USA airline and general aviation Airline Deregulation Act. 1978 Post deregulation Evaluation 911 effects A new Era in Aviation Boeing Low Cost Carriers Business General Aviation

Air Transportation : Regulators and Associations DOT FAA TSA NTSB DOT : Department of Transportation NTSB: National Transportation Safety Board FAA Federal Aviation Administration JAA ICAO : International Civil Aviation Organization IATA International Air Transportation Aviation TSA: Transportation Safety Administration

The General Aviation Industry Factor Affecting G.A. Uses of Aircraft Airport Market

The Airline Industry Structure of the Airline Industry Regional Carries Major and National Carries Role of Airline industry Airline Certification

Economic Characteristics of the Airlines Oligopolistic (Monopoly) Market Share Barrier to Entry Economic Characteristics High Technological Turnover High Labor and Fuel Expenses The Competitive Advantage of Schedule Frequency Sensitivity to Economic Fluctuations Close Government Regulation

Airline Management and Organization Planning Organizing Staffing Directing Controlling

Forecasting Methods Objectives Analysis Planning Control Time Series and Trend Analysis Smoothing the Variation Judgment Methods

Airline Passenger Marketing Marketing Mix in Airline Market Segmentation Computerized reservation systems (CRSs) Business Class Service Code Sharing Hub and Spoke Service Advertising and Sales Promotions

Airline Pricing, Demand, and out Determination Trend in Domestic Passenger Airfares No-Frill Airfare Types of Passenger Fares Airline Cost Direct Operating Cost Indirect Operating Cost Fixed and Variables Cost Load Factor

Air Cargo Historical Overview Air Freight Rates Air Express Overnight Air Express Type of Carrier Air Freight Rates Special Air Freight Services ULDs Pickup and Delivery Services Factors Affecting Air Freight Rates Cost of Services Volume of Traffic Value of Services Competition

Principles of Airline Scheduling Internal Factors External Factors Equipment maintenance requirements Flight Operations Runway length Fuel Capacity Air Traffic Control Crew Facility constraints gate position Ticket counter Baggage handling Ground equipment Marketing Factors Airport Authorities Local Communities Hotel Operators Travel Agents Air Freight Shipper

Fleet Planning : The Aircraft Selection Process Factors in Fleet Planning The Pre deregulation Hub and spoke system Technical Aspects Fleet Commonality Long Range Aircraft Planning Process Information Needed Systems Constraints Aircraft Evaluation Financial Evaluation

Airline Labor Relations 35 % Operating Cost Airline Union Bargaining Process Trends of Human Resource Management

Airline Financing Sources of Funds Cash Management Financial Planning Internal Sources Commercial Bank Finance and Life Insurance Companies Investment Bank Leasing Vendor Financing Venture Capital Cash Flow Cash Budgeting

International Aviation International Air Law The Warsaw Convention 1929 The Chicago Convention 1944 Freedoms of The Air First Freedom (to overfly a foreign country without landing there) Second Freedom Third Freedom Fourth Freedom Fifth Freedom Sixth Freedom Seventh Freedom Eighth Freedom Airline Alliances : One World , Star Alliances , Sky Team