 Humberto Lezama Program Manager Microsoft Corporation  Ben Riga Sr. Evangelism Manager Microsoft Corporation BB08

UsersDevelopers? Sales Service Marketing Customer Relationship Management Microsoft Dynamics CRM: Appealing Business Applications Multiple clients (web/ rich, online/offline) Office Integration Rich Reporting Process automation Configuration and customization Robust Security Extensible architecture Services based APIs Scalable Upgradable Manageable Multiple deployment alternatives

Choose how you use it Outlook, browser, mobile Choose how you get it Software or service Choose how you buy it Own it, rent it Change at any time Choose how you use, get, or buy it On-premises CRM Online (Microsoft Hosted) Partner Hosted

Data Access Platform MetadataData Business Entity Components Data Access Components Synchronous and Asynchronous Business Logic Pre-Event Plugins (.NET Assemblies) Pre-Event Plugins (.NET Assemblies) Post-Event Plugins (.NET Assemblies) Post-Event Plugins (.NET Assemblies) Web Services Security Extensible UI (XML Config File) Extensible UI (XML Config File) Form Events (JavaScript) Form Events (JavaScript) Integrated Applications Integrated Applications Reporting (Excel and SRS) Reporting (Excel and SRS) Workflow Custom Workflow (.NET Assemblies) Custom Workflow (.NET Assemblies) Filtered SQL Views Platform Layer Options Data Model Customization, Workflow, Custom Platform Development Platform Layer Options Data Model Customization, Workflow, Custom Platform Development Data Services Options Custom Reporting, Custom Analysis Data Services Options Custom Reporting, Custom Analysis

Custom Web Portal 3 3 Publish to Web Campaign Response 5 5 Register Participant Browse Listings 4 4 Sponsor Campaign Custom Event Details Venue 2 2 Event Data Model … … CRM Reporting Follow up Task CRM User CRM 1 1 Create Campaign(Event) 0 0 Navigate

Humberto Lezama

Integration Custom UI Custom Bus. Logic Business Intelligence Workflow-Driven Business Processes Views, Forms Data Model

Ben Riga

Custom Web Portal 3 3 Publish to Web Campaign Response 5 5 Register Participant Browse Listings 4 4 Sponsor Campaign Custom Event Details Venue 2 2 Event Data Model … … CRM Reporting Follow up Task CRM User CRM 1 1 Create Campaign(Event) 0 0 Navigate

Humberto Lezama

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