1 Marxism Emma, Grace, Amia, Nico, Evelyn

2 Commodity of Love Love, including love between lovers, between parents and children, or between everyone. A. General idea of love: 1.Romantic, warm, touching. 2.Every likes and longs for. B. Two methods used in commercials: 1.Buy the production to get love. 2.Love is good, but the production is better. C. In fact: 1.Love involves lots of things and many serious things. 2.Love is used as a production in the commercials. 3.People’s emotion is controlled.

3 逗逗大頭夠 快樂兒童餐 A. in the commercial: 1.The dog dolls and the children are very cute. 2.The two children are two little lovers. 3.The mothers are happy with this situation. 4.Playing the dog dolls makes you happy, and to get the doll, you go to McDonalds. B. in fact: 1. Most children do not like to share toys. 2. The boy disturbs her reading. 3. Parents feel inpatient. 4. Eat McDonalds and you can get happiness? Marxism/ Commodity of Love/ Commercial-1

4 抱你個大頭狗 A. in the commercial: 1. The girl finds the dog dolls everywhere in the home. 2.The boy sends her the dolls. 3.She wants the dolls only but the boy friend. B. in fact: 1. It costs much to get dolls. 2. It cannot be so romantic when living together. 3. Dolls are better than the boy friend? What's the base of love? Marxism/ Commodity of Love/ Commercial-2

5 SAVRIN 幸福時間 A. Rich family 1.the car itself 2.the daughter’s violin B. The father’s image 1.high position or ruling position at work (Take his time driving to and fro without concerning lateness) 2.dominate the whole family (Compare with the silent and quiet mother) C. Happiness Happiness goes with a good car; a good car should acquire LCD TV D. Conclusion This commercial is packaged by family feelings in order to weaken the concepts of CLASS. Marxism/ Class/ Commercial-1

6 FORD METROSTAR 盲人篇 A.The hearing of the blind is a symbol of social concept 1. maple leaves 2. Chanel 3. Benz(Ford) B.The image of Benz & the image of FORD C.Social status of the blind The intention of saying “Nice car” rather than 「好車」 Marxism/ Class/ Commercial-2

7 Male Center General ideas 1.Female characters are sexual objects? 2.The products goal is to help women being attractive, for men? 3. Stereotypical images still persist a. Male: strong and tough, and must never show their vulnerability b.Female: weaker ability, nourishing and taking care of the family

8 信任的幸福 A. Reversing power, Family carrier, Trust and Sense of security B. Car is property of man or family? Keys returned to man’s hand. Setting the car security alarm. C. What is shown and hid behind? “ 我多麼能 享受被載的幸福 ” Marxism/ Male Center/ Commercial-1

9 寵你一輩子 A. Female- young, beautiful, carefree B.Her wishes- being a house wife, have kids and being loved C.All through men ’ s point of view of a wife? The Camera, narration. D. Promising- masculinity and reliable? Marxism/ Male Center/ Commercial-2

10 Conclusion There are many ideologies in commercials, and people are so used to that. However, after analyzing the commercials, we can find that the truths are not so beautiful as the commercials. We also can find that Marxism still exists in commercials.