ISE554 The WWW 3.3 Information Architecture. Information Architecture.

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Presentation transcript:

ISE554 The WWW 3.3 Information Architecture

Information Architecture

“The information architect is the champion of the user experience throughout the design process.” Oyster Partners

understanding end users and their needs documenting end user characteristics and needs ensure that the design is appropriate ensure that the design is useful ensure that the design is useable provide a satisfying user experience Oyster Partners

lead heuristic evaluation use cases/business flow documentation develop the site architecture develop prototypes usability testing process develop taxonomies and content management templates Razorfish.com

brand strategy business analysis business architecture programming management strategy consultation Scient.com

project manager Art directorTechnical architect Information architect

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