IBM Japan Marketing & Communications Market Development and Insights Internship Opportunities

1 Corporate Headquarters: Armonk, New York, USA Founded: June 16 th 1911 Chairman, President & CEO: Virginia M Rometty Revenue (2013): 996 Billion USD Gross Profit (2013): 164 Billion USD Deployment: 170 countries Research Labs: 12 locations Employees: Approximately 431,212 Japan Headquarters: Nihombashi Hakozaki-cho, Chuo-ku, Tokyo, Japan Founded: June 17 th 1937 Japan General Manager: Martin Jetter Sales (2013): 8,805 billion Yen Income (2013): 973 billion Yen Domestic Locations: 86 Research Labs: 2 IBM Japan About IBM: IBM Corporation

2 About IBM: From Software Solutions, Business & IT Consulting Services, Hardware, Outsourcing & Financing, IBM offers our clients expertise in all areas of technology by leveraging our vast global network. This is all made possible by a highly respected Research & Development team. Services R&D HardwareSoftware

3 What is MDI: Market Development and Insights influences the strategy and direction of IBM 3 Strategy MDI consults with senior leaders in Strategy, Marketing, Sales & Corporate Development to help IBM grow Competitive Threats Behavior Change Emerging Opportunities Mergers & Acquisitions Segment Targeting

4 What We Do: Japan Market Development provides insights that give business leaders the confidence to take actions to drive growth As trusted business advisors, we provide strategic guidance  Define strategic priorities for business areas based on insights from market opportunity and competitive analysis  Help leaders solve critical business issues inhibiting growth  Recommend improvements to our marketing and sales strategies …by leveraging our deep market expertise and competitive insights  Develop a deep understanding of the Japanese IT market and ecosystem  Identify market trends, key shifts, and opportunities in new and existing markets  Analyze the competitive landscape including competitor strategy, performance, partnerships, and deals  Take a strategic view of the market players and advise our leaders on how to navigate the landscape  Reveal growth and whitespace areas to extend IBM’s value proposition

5 Candidates: MDI SKILLS: Strategic and analytical thinking … to identify issues and solutions for complex business problems Communication skills … to effectively tell a compelling story about the market and implications for IBM Ability to learn quickly … to adapt to new situations and quickly develop fact-based insights on new business areas Relationship building... to collaborate with business leaders and global colleagues to tackle critical business issues

6