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© 2014 Fair Isaac Corporation. Confidential. This presentation is provided for the recipient only and cannot be reproduced or shared without Fair Isaac Corporation’s express consent. The Future of Customer Personalization How Will Analytics Improve Your Customer Satisfaction, Loyalty and Profitability? Matt Stanley Analytic Segment Leader FICO

© 2014 Fair Isaac Corporation. Confidential. This presentation is provided for the recipient only and cannot be reproduced or shared without Fair Isaac Corporation’s express consent. Panel Matt Stanley Analytic Segment Leader, FICO Bob Shiflet General Manager, Global Fraud Operations Citi Hassan Pirnia Vice President, Customer Offers and Marketing Solutions CIBC Bill Waid General Manager, Decision Management Platform, FICO Peter Danforth Director, Customer Analytics Loblaw

© 2014 Fair Isaac Corporation. Confidential. “Decisions based on an informed, intimate, and immediate understanding of customers are the next normal” John Rymer Forrester Research 3

© 2014 Fair Isaac Corporation. Confidential. This presentation is provided for the recipient only and cannot be reproduced or shared without Fair Isaac Corporation’s express consent. Matt Stanley Thank You! 4

© 2014 Fair Isaac Corporation. Confidential. Please rate this session online! Matt Stanley 5