Music Industry research You must be able to discuss the major record label approach (Universal) and also the independent label approach (Beggar’s Group) You have to talk about production, marketing, distribution and consumption. You must talk about the audience and institutions. You must also bring in any relevant contemporary knowledge. You must include your own personal experiences as a consumer.

What do I actually research? General information about the record label – statistics, facts, processes of production/distribution/marketing Specific case studies about two artists from the record label. These artists should be ones with something interesting to say about them – new/original ways of producing/distributing/being consumed. You should also be reading current news regarding the music industry – NME, Guardian, Digital Spy – follow them on Twitter – anything to do with the above areas. This should be current – that means it never stops! Have a specified time in your week for this perhaps.

Universal and Beggar’s Group (+Big Machine) General information about the record label – statistics, facts, processes of production/distribution/marketing Specific case studies about two artists from the record label. These artists should be ones with something interesting to say about them – new/original ways of producing/distributing/being consumed. You should also be reading current news regarding the music industry – NME, Guardian, Digital Spy – follow them on Twitter – anything to do with the above areas. This should be current – that means it never stops! Have a specified time in your week for this where you mooch through websites.

Exploring some exemplars

This means discussing both the positive and negative – the effects, how it has impacted, how it is used. You only have to focus on how technologies are used in marketing (institutions and their strategies) and the consumption (how the audience listen to it, buy it, interact with it)

Let’s explore some examples! Candidate 1 -

Candidate 3

Candidate 4

Planning an answer. First discuss some general digital technologies that have come around – maybe including your own experience. Then focus on your first case study – Universal – giving a specific example of an artist signed to them