Chrysler Jeep sports sponsorship Proposal Executive Summary Megan McGinnis

Background Information Chrysler Group owned 11.5% U.S. Market Share in 2013. Behind GM, Ford and Toyota. Sold more than 1.8 million vehicles in 2013 for a revenue of $72.14 billion. Made up of seven different brands. Jeep is second best performing brand behind Dodge. Market vehicles on image, not features. Spent $35 million on sports sponsorships in 2012 according to IEG.

Selected Partnerships $1.3 Million $3.7 Million

SEC Sponsorship Assets FB Conference Championship Game Two (2) :30 jumbotron ads One (1) experiential marketing booth One (1) entrance/concourse sign One (1) :60 TV spot One (1) coupon on back of tickets Twenty (20) tickets to the game Men’s Basketball Tournament One (1) experiential marketing booth One (1) :30 jumbotron ad One (1) :60 TV spot (championship) Two (2) TV spots (semi-finals) One (1) entrance/concourse sign Five (5) tickets to each game FEE: $1,300,000

Final Four Sponsorship Assets One (1) experiential marketing booth Two (2) concourse/entrance signs One (1) static scoreboard sign Five (5) tickets to each game One (1) :60 courtside rotational sign One (1) :60 TV spot during championship One (1) :60 TV spot during each semi-final Four (4) :30 jumbotron ads One (1) ID in official program FEE: $3,700,000

Jeep Target Audience Male Affluent Active Lifestyle College Degree Interested in Purchasing SUV Likely to Own New Cars

Key Supporting Data Points College Football 68.5% Male $64,400 Median Household Income 23.5% more likely to have college degree 28% more likely to participate in outdoor activities College Basketball 68.6% Male $62,568 Median Household Income 13.5% more likely to have college degree 15% more likely to participate in outdoor activities

Key Supporting Data Points College Football 55.7% own at least one new vehicle Those planning to buy SUV in next year are 25% more likely to be CFB fan College Basketball 54.9% percent own at least one new vehicle Those planning to buy SUV in next year are 30% more likely to be CBB fan

College Football Fit Score

College Basketball Fit Score

Rejected NASCAR Fit Score