Thesis Presentation IV – Fall Midterm Review NewMediaArts art 249 :: interface design II week 2 :: a

NewMediaArts art 249 :: interface design II :: week 2 :: a :: in-class site of the day  Graffiti Archeology 

NewMediaArts art 249 :: interface design II :: week 2 :: a :: today’s agenda  Critique  Go over sketches.  What is a creative brief?  Begin your preliminary research  setting up a working directory (folder structure)  look at an example (markle foundation)  info & asset gathering  incubating ideas  concept development and sketching  write the creative brief

NewMediaArts art 249 :: interface design II :: week 2 :: a :: directory/folder structure example  4 main folders:  Account  Design  Production  Technology

NewMediaArts art 249 :: interface design II :: week 2 :: a :: homework  Conduct preliminary research on your web site and put together a creative brief for presentation in class. Your creative brief should include the following:  Project Summary  Pertinent background info  Objective/purpose of the site  Target Audience  Age  Sex  Geographic Location  Income  Spending Habits  Interests  Competition/competitors  Include urls to competitor’s websites  Describe the pros + cons of their sites  Assets needed  What do you need from the client – mission statement, photographs, articles, etc.  Existing look and feel  Does the client already have a website? How about any print material? A logo? due next class ::

NewMediaArts art 249 :: interface design II :: week 2 :: a :: post mortem  How smoothly did today’s class run?  What slowed us down?  What did we skip over?  How can we be more efficient in the future?