 Jason Suess Senior Technical Evangelist Microsoft  Eric Schmidt Director Microsoft PC39

Agenda Live Event (Beijing) International Broadcast Center (Beijing) 30 Rock (New York) DMZs (New Jersey, Burbank) Video Production Workflow CDN Distribution Video Player Limelight & Level3

Live Event (Beijing) International Broadcast Center (Beijing) 30 Rock (New York) DMZs (New Jersey, Burbank) Video Production Workflow CDN Distribution Video Player Limelight & Level3

Content Packages

Encoding Profiles Encore/Highlights Live/Rewind Ads

Where does video come from? (live) Live Event (Beijing) International Broadcast Center (Beijing) 30 Rock (New York) DMZs (New Jersey, Burbank) Limelight & Level3

Live & Rewind

Beyond live… SharePoint Server

Highlights Factory

Content Packages

Player Operation Each of these meta-data files are written to origin by the CMS when the asset is published index.xml JSON File Commentary File neral;video=highlights;videoid=249000;type=sl;player=popup;sport=sw;athlete=2;tile=2 ;sz=300x250;ord= msn.com/d1/0822_HD_MUL _AU_CE523_MBR.elive 54.olympics.video.msn.com/ nbcu/chunks/0822_HD_MUL _AU_CE523_MBR/629f379d 85d deb e c9f54d3db3220b1c3592b6b3 cc1d5.vid

The Life of a Video

JSON Schema

Content Protection " R.elive?e= &p=42&h=21f9ee892f5093c624a0f95f846c7a7b&tok en=c3RhcnRfdGltZT0yMDA4MTAyOTE2MDI1MiZlbmRfdGltZT0yMDA4MTA yOTE2MTI1MiZkaWdlc3Q9MGQ1Y2M3NTFkYTE4YmY1OGM1MTEzOTQ0 MTA2ZGNmZDM=

The Life of a Video

Live Event (Beijing) International Broadcast Center (Beijing) 30 Rock (New York) DMZs (New Jersey, Burbank) Video Production Workflow CDN Distribution Video Player Limelight & Level3

Level3’s ITM Level3 Limelight Video Requests

Live Event (Beijing) International Broadcast Center (Beijing) 30 Rock (New York) DMZs (New Jersey, Burbank) Video Production Workflow CDN Distribution Video Player Limelight & Level3

Pick the right partners and make the investment up front Constant scrum like communication to keep everyone moving the same direction

Player Design Interaction Model > Wireframes > Comps > Motion Tests

Player Architecture Bridge Player instantiation, translations layer Silverlight XAP Dart.dll Elivelibrary.dll Host Component Server communication, user interaction HTML Business Abstraction Layer Server communication, user interaction HTML Presentation Layer XAML, animation, UI logic Ad Model Logic Silverlight Player Bridge Player instantiation, translations layer Ad Model Logic Presentation Layer HTML, CSS, WMP Ad Call Preparation WMP Player Javascript/HTML C#/XAML Logging

Monitoring

Inline Monitoring

Real-time Telemetry

Drill-down

Targetting Core Issue

Silverlight 2.0 Clients 60% IE, 40% other IP Load Balancer (Redundant Pair) 5.4 million hits during peak day 40 million unique users Web Tier (15 Web Servers) WS2K8, IIS 7.0, ASP.NET, WCF SQL2K8 SSB Initiator Queues Data Tier (Write Only) WS2K8, SQL2K8 SQL2K8 SSB Target Queue, RawLog Table Data Warehouse (Read Only) WS2K8, SQL2K8, SSIS, SSRS, SSAS RawLog Dimensional Model

24 Hour "War Rooms"

Why were we successful?

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