Cognitive Heuristics Rules of thumb “Simple rules in the mind's adaptive toolbox for making decisions with realistic mental resources.” Cognitive Heuristics as Frames- Ways of seeing the world or problems
Troublesome Cognitive Heuristics Frames Troublesome in the sense that accepted or unchallenged they may lead to less than optimal results.
Troublesome Cognitive Heuristics Frames Risk attitudes –Risk neutral –Risk adverse –Risk seeking Often people tend to have risk attitudes that are context dependent
Troublesome Cognitive Heuristics Frames Anchoring –Anchors are often arbitrary –People tend to make insufficient adjustments from the anchor
Troublesome Cognitive Heuristics Frames Overconfidence –Belief and confidence in one’s own judgment or factual knowledge –Often is unwarranted and it should be examined.
Troublesome Cognitive Heuristics Frames Availability of Information –Bias in how one pays attention to information –Reoccurring patterns of how one acquires information.
Troublesome Cognitive Heuristics Frames Winners Curse