The Accelerators of Broadcasting Renata Almeida Armin Ausejo Belinda Moses J.J. Wright

The Accelerators of Broadcasting One to One One to Many Many to Many Many to One

One-to-One (Prototypes) Radio (Wireless Telegraph) –Military purposes Ship-to-ship communication due to signaling problem from new Ironclad ships Similar to the need for the railways to have communication over distances Television (Cathode Ray Tube) –Dieckmann intended to transmit and image of written material –No hard copy or privacy seen as disadvantage

One-to-Many (Diffusion) Radio –Commercialization and Advertising AT&T came up with concept of leased time for commercial messages Toll broadcasting or selling air time –Creation of the FCC and the BBC FCC made radio a public enterprise in US BBC nationalized radio in UK Television –Post-War Economy RCA said post-war economy needed a new advertising medium to drive consumer demand Electronics transition from war effort to consumerism

Many-to-Many (Adoption) Radio –AM/FM –Large variety of stations –Radio receiver saturation Television –Network –Cable –Satellite

Many-to-One (Spin Off) Radio –Satellite –Internet Television –On Demand –Internet (Starz!)0

Questions How has the concept of broadcasting changed? What are the new broadcasting technologies? How do they impact society and community?