Coye Cheshire & Andrew Fiore June 26, 2015 // Computer-Mediated Communication CMC & Society

6/26/2015Computer-Mediated Communication — Cheshire & Fiore1 Trustworthiness / Trust / Reputation Information Pools / Collaborative Effort Social presentation Intimate relationship Media richness Online communities

6/26/2015Computer-Mediated Communication — Cheshire & Fiore2 Computer Mediated Communication

6/26/2015Computer-Mediated Communication — Cheshire & Fiore3 Overarching theoretical perspectives PsychologySocial cognition, interpersonal perception, attraction SociologyGroup dynamics, social structure, reputation, trust CommunicationMediation, signaling, media richness HCIInterfaces for social interaction

6/26/2015Computer-Mediated Communication — Cheshire & Fiore4 From Perceptions to Institutions? (aggregate social level) Organizations, Institutions (interpersonal interaction level) Person-to-person interaction (individual level) Perception, thoughts, personalities Macro Micro

6/26/2015Computer-Mediated Communication — Cheshire & Fiore5 What about all that PD stuff? “Under what conditions will cooperation emerge in a world of egoists without central authority?”

6/26/2015Computer-Mediated Communication — Cheshire & Fiore6 “Mediated” Communication and Social Dilemmas We already know that Information Pools have underlying social dilemmas… …but how does ‘mediated communication’ affect anonymity, pseudonymity, and interaction more broadly?

6/26/2015Computer-Mediated Communication — Cheshire & Fiore7 Types of Internet Situations by Frequency and Continuity Random PartnerFixed Partner One-shot interaction Examples: Solicitations by attachments from unknown individuals Iterated interaction Examples: Peer-to-peer digital goods exchange Online “ pick-up ” games (i.e., card games) Examples: Online communities (message boards, channels) Online auctions Chat programs (IRC, IM programs) Massively multiplayer internet games (Cheshire & Cook 2004)

6/26/2015Computer-Mediated Communication — Cheshire & Fiore8 Computer Networks as Social Networks (Wellman et al.)  Accessibility of Networks  Usefulness of Networks  Multiplexity of Networks  Strong Ties and Weak Ties

6/26/2015Computer-Mediated Communication — Cheshire & Fiore9 Grand Theory of CMC?

6/26/2015Computer-Mediated Communication — Cheshire & Fiore10 © Ivan Tam and John Mark Josling

6/26/2015Computer-Mediated Communication — Cheshire & Fiore11 Design considerations  Treat CMC as architecture — nature of space shapes behavior.  Choose media richness deliberately.  Do you want to promote hyperpersonal effect, or perception more grounded in reality?  Show detail appropriate to data precision and user needs.  Take extra care with human forms.

6/26/2015Computer-Mediated Communication — Cheshire & Fiore12 Course evaluations!