MARKETING FOR IPAD Members: Lim Jia Ying, Teng Kai Wen, Ng Jun Ming, Dai Chu Peng, Lee Wei Liang, Jonathan Ng

Introduction to the iPad It first started out as Apple's Newton Message Pad 100, which was introduced back in Then, eventually, it was introduced to today’s society as the APPLE IPAD~

Determination of the price of iPad Price of the iPad determined by the interaction of its demand and supply. If the demand for the iPad is high, while supply output is relatively constant, the price of iPad will increase in order to ration some consumers out of the market to prevent a shortage.

Complements of the iPad The price of the complements of the iPad varies inversely with the demand of the iPad. This is because, as the demand in iPad increase, the supplier would expect an increase in demand of its complements, resulting in an increase in supply of the complements. With an increase in supply of its complements, the price of the complements would fall.

Consumer’s point of view 1.Prices of iPad’s substitutes (Samsung Galaxy tab, Android tablet produced by Acer) would affect the future pricing decicions made by Apple 2.Due to increase in substitutes and hence options, more people will now want to find out the plus points of the iPad (in what way is it better) in order to make their choice, hence affecting Apple’s marketing strategy to include these plus points the iPad have over the other tablets such as the specific games unique only to Apple

Producer’s point of view 1.Rapid advancement in technology would increase the efficiency of iPads produced using the same amount of initial resource. Hence leading to a a probable increase in supply as production increase, hence while demand remains relatively constant, the price of iPads will fall, leading to a higher demand and profits as what all producers want. 2.Trend in more youth being interested in the iPad, hence motivating producer’s to adopt marketing strategies that will appeal to them, hence increasing the demand for iPad and hence profits.