DEVELOPING WEB-BASED SURVEYS BY JAMES LAGONEGRO OFFICE OF INSTITUTIONAL RESEARCH AND ASSESSMENT SUFFOLK COUNTY COMMUNITY COLLEGE

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Presentation transcript:

DEVELOPING WEB-BASED SURVEYS BY JAMES LAGONEGRO OFFICE OF INSTITUTIONAL RESEARCH AND ASSESSMENT SUFFOLK COUNTY COMMUNITY COLLEGE

TOPICS n ADVANTAGES/DISADVANTAGES n DESIGN OBJECTIVES n PRINCIPLES OF DESIGN n IMPLEMENTATION n METHODS n SAMPLE PRODUCT COMPARISON n INFORMATION RESOURCES n DEMONSTRATION

ADVANTAGES n COST n TIME n DESIGN FLEXIBILITY n EASE OF USE n DATA RELIABILITY

DISADVANTAGES n PARTICIPANTS n ACCESS n HARWARE AND SOFTWARE DIFFERENCES n SKILLS

DESIGN OBJECTIVES n REDUCE NONRESPONSE n REDUCE/AVOID MEASUREMENT ERROR n REDUCE/AVOID COVERAGE ERROR n REDUCE/AVOID SAMPLING ERROR

PRINCIPLES OF DESIGN n WELCOME SCREEN n PIN NUMBER n EASILY ANSWERED FIRST QUESTION n USE CONVENTIONAL FORMAT n RESTRAIN USE OF COLOR n MINIMIZE DIFFERENCES IN QUESTION DISPLAY

PRINCIPLES OF DESIGN (CONTINUED) n PROVIDE SPECIFIC INSTRUCTIONS n LIMIT USE OF DROP-DOWN BOXES n DO NOT REQUIRE ANSWERS n PROVIDE SKIP DIRECTIONS n USE SCROLLING n DOUBLE-BANKING n INCLUDE PROGRESS INDICATOR n LIMIT OPEN-ENDED AND MARK-ALL ITEMS

IMPLEMENTATION n TARGET POPULATION n ACCESS n CONTACT

METHODS n SPECIFIC SURVEY BUILDING SOFTWARE n ONLINE/WEB HOSTING SERVICES n ADVANCED PROGRAMMING LANGUAGES (JAVA, XML)

SAMPLE COMPARISON OF SURVEY SOFTWARE

INFORMATION RESOURCES n WEB SURVEY METHODOLOGY n MAIL AND INTERNET SURVEYS, THE TAILORED DESIGN METHOD by DON A. DILLMAN

DEMONSTRATION SURVEYSOLUTIONS XP PROFESSIONAL