Review Chapter 4 – Marketing on the Web Product based strategiesProduct based strategies Customer based strategiesCustomer based strategies Market segmentation – demographics; psychographics; behaviorMarket segmentation – demographics; psychographics; behavior Technology-enabled Customer Relationship Management (p.183)Technology-enabled Customer Relationship Management (p.183)

Chapter 5 - Business to Business Strategies: From Electronic Data Interchange to Electronic Commerce

Supply Chain Purchasing activitiesPurchasing activities Supply chainSupply chain ProcurementProcurement Supply managementSupply management SourcingSourcing E-procurement or e-sourcingE-procurement or e-sourcing

Supply Chain Vendor Customer Product information Pricing Shipping Order status Invoice

Vendor Customer Product specifications Inventory levels Purchase order Payment Supply Chain

Review Chapter 6 - Web Auctions, Virtual Communities, Web Portals Types of Auctions (English, Dutch)Types of Auctions (English, Dutch) Auction related services (directories, escrow, price monitoring)Auction related services (directories, escrow, price monitoring) Virtual communities (gathering place; narrow interests)Virtual communities (gathering place; narrow interests) Portal strategies (gathering place plus revenue)Portal strategies (gathering place plus revenue)

Review Chapter 7 –Legal, Ethical, and Tax Issues Web content issues – copyright; trademarkWeb content issues – copyright; trademark Privacy ObligationsPrivacy Obligations CybersquattingCybersquatting Taxation – Nexus = “connection”Taxation – Nexus = “connection” Sales TaxSales Tax Borders and jurisdiction “power, effects, legitimacy, notice”Borders and jurisdiction “power, effects, legitimacy, notice”

Power Power, in the form of control over physical space and the people and objects that reside in that space, is a defining characteristic of statehood.Power, in the form of control over physical space and the people and objects that reside in that space, is a defining characteristic of statehood. Effective law enforcement requires power.Effective law enforcement requires power. The ability of a government to exert control over a person or corporation is called jurisdiction.The ability of a government to exert control over a person or corporation is called jurisdiction.

Effects Laws in the physical world are grounded in the relationship between physical proximity and the effects of a person’s behavior.Laws in the physical world are grounded in the relationship between physical proximity and the effects of a person’s behavior. Government-provided trademark protection is a good example.Government-provided trademark protection is a good example. The characteristics of laws are determined by the local culture’s acceptance of or reluctance to various kinds of effects.The characteristics of laws are determined by the local culture’s acceptance of or reluctance to various kinds of effects.

Legitimacy Most people agree that the legitimate right to create and enforce laws derives from the mandate of those who are subject to those laws.Most people agree that the legitimate right to create and enforce laws derives from the mandate of those who are subject to those laws. Legitimacy is the idea that those subject to laws should have some role in formulating them.Legitimacy is the idea that those subject to laws should have some role in formulating them.

Notice The physical boundary, when crossed, provides notice that one set of rules has been replaced by a different set of rules.The physical boundary, when crossed, provides notice that one set of rules has been replaced by a different set of rules. Borders provide this notice in the physical world.Borders provide this notice in the physical world.

Review Chapter 8 – Web Server Hardware and Software What is a server? Web page; database; What is a server? Web page; database; E-commerce siteE-commerce site Dynamic contentDynamic content Multi-tier structuresMulti-tier structures Software – operating system; web server; ; FTP; searchSoftware – operating system; web server; ; FTP; search Measuring performanceMeasuring performance Buy or find a host?Buy or find a host?

Review Chapter 9 – Electronic Commerce Software Catalog displayCatalog display Shopping CartShopping Cart Transaction processingTransaction processing MiddlewareMiddleware Web servicesWeb services Technology-enabled Customer Relationship ManagementTechnology-enabled Customer Relationship Management

Review Chapter 10 – Electronic Commerce Security Security policySecurity policy SecrecySecrecy IntegrityIntegrity NecessityNecessity

Review Secrecy refers to protecting against unauthorized data disclosure and ensuring the authenticity of the data’s source.Secrecy refers to protecting against unauthorized data disclosure and ensuring the authenticity of the data’s source. Integrity refers to preventing unauthorized data modification.Integrity refers to preventing unauthorized data modification. Necessity refers to preventing data delays or denials.Necessity refers to preventing data delays or denials.