International Telecommunication Union Committed to connecting the world 1 Peter Olaf Looms Consultant Chairman, ITU-T Focus Group on Audiovisual Media Accessibility Making Television Inclusive Barrier-Free Digital Television 25 May 2011 European Commission

Barrier-Free Digital Television 25 May 2011 European Commission What is the problem? Announcements we don’t get

Barrier-Free Digital Television 25 May 2011 European Commission What is the problem? Audio that is noisy

Barrier-Free Digital Television 25 May 2011 European Commission What is the problem? Audio we can’t understand 23 March 2011: Why do the actors mumble in TV series?

Barrier-Free Digital Television 25 May 2011 European Commission Committed to connecting the world ITU-D Rapporteur’s Group Meeting on Question 20-1/1, Geneva, 12 May 2011 What is the problem? TV pictures we can’t see

Barrier-Free Digital Television 25 May 2011 European Commission What is the problem? Solutions we can’t afford

Barrier-Free Digital Television 25 May 2011 European Commission What can we do today? 1. Make programs easier to find 2. Make programs easier to see and hear for all  Offer Access Services so that persons with disabilities can also use and enjoy the same programs  Make programs specifically for persons with disabilities

Barrier-Free Digital Television 25 May 2011 European Commission What can we do today? Make programs easier to find for persons with disabilities

Barrier-Free Digital Television 25 May 2011 European Commission Committed to connecting the world ITU-D Rapporteur’s Group Meeting on Question 20-1/1, Geneva, 12 May 2011 What can we do today? Make the picture easier to see

Barrier-Free Digital Television 25 May 2011 European Commission What can we do today? Offer access services Viewers born deaf or with hearing impairment Signing and captioning

Barrier-Free Digital Television 25 May 2011 European Commission What can we do today? Offer access services Viewers who are blind or have visual impairments Audio description (AD) or spoken captions/subtitles

Barrier-Free Digital Television 25 May 2011 European Commission What can we do today? Offer access services Viewers of programs in foreign languages Dubbing or captioning in national language(s)

Barrier-Free Digital Television 25 May 2011 European Commission 9 What can we do today? Offer access services Young viewers of foreign language programs Dubbing or voice- overs(lectoring) Subtitles for young viewers whose parents are deaf

Barrier-Free Digital Television 25 May 2011 European Commission 10 What can we do today? Offer access services Viewers of programs with people who speak fast or unclearly Same language captions Subtitles for persons who are deaf or hard of hearing (SDH)

Barrier-Free Digital Television 25 May 2011 European Commission 11 What can we do today? Offer access services Migrants and immigrants Captioning in major languages

Barrier-Free Digital Television 25 May 2011 European Commission Passing the baton Following up the work of DTV4ALL

Barrier-Free Digital Television 25 May 2011 European Commission What is the report about? 1. What is the nature of the accessibility challenge? 2. What needs to be done?  Announcements  Programs  Access services 3. What are the access options? 4. Access services: how can we create and deliver them? 5. What do they cost to set up and run? 6. What business models are there? 7. How do we introduce and scale up an access service? § Carrots and sticks

Barrier-Free Digital Television 25 May 2011 European Commission What is the Focus Group about? The terms of reference are here: The kick-off meeting is on May 26 in Geneva. Alexandra Gaspari can help you with documents and details.

Barrier-Free Digital Television 25 May 2011 European Commission Thank you! Contact particulars Peter Olaf Looms EBU and the National IT and Telecom Agency, Denmark Ellesvinget 25 DK-2950 Vedbæk DENMARK E: M: Background - google these words: ”peter olaf looms linked in”