1. Nothing About Us Without Us w w w. e d f - f e p h. o r g Digital TV: The User’s Perspective Mia Ahlgren

2. Nothing About Us Without Us w w w. e d f - f e p h. o r g 1Introduction to EDF 2Legal context 3User perspective 4Joint message 0. Outline 2

3. Nothing About Us Without Us w w w. e d f - f e p h. o r g EDF missions, values and vision Mission → Guaranty Fundamental Rights through an active participation of persons with disabilities ValuesHuman rights Equal opportunities Non-discrimination Positive and constructive approach Vision → A society that integrates persons with disabilities is a better society 1. Introduction to EDF 3

4. Nothing About Us Without Us w w w. e d f - f e p h. o r g TOP campaign 2011 Freedom of movement Access to mainstream goods and services A European Accessibility Act 1. Introduction to EDF 4

5. Nothing About Us Without Us w w w. e d f - f e p h. o r g 2. Legal context Audiovisual Media Services Directive Article 3c accessibility of audiovisual media services Telecoms package Article 18c in Access Directive cooperation and interoperability Article 31 and 33 in Citizens rights Directive must carry includes accessibility consultation with interested parties

6. Nothing About Us Without Us w w w. e d f - f e p h. o r g 2. Legal context UN Convention on the Rights of Persons with Disabilities Article 9 accessibility of ICT Article 21 freedom of expression Article 30 equal access to TV programmes “Universal design" - to be usable by all people, to the greatest extent possible, without the need for adaptation or specialized design (article 2)

7. Nothing About Us Without Us w w w. e d f - f e p h. o r g 2. Legal context US legislation October 2010 21 st century communication and video accessibility act

8. Nothing About Us Without Us w w w. e d f - f e p h. o r g 3. User perspective Under represented in media Passive and helpless Accessibility services are necessary for some people and the majority will benefit Media portrayal seldom reflects reality

9. Nothing About Us Without Us w w w. e d f - f e p h. o r g 3. User perspective Subtitling in Europe from 0 – 100 percent Teletext pages 888 Benefit for everybody in a noisy environment Text alternative for speech and sound

10. Nothing About Us Without Us w w w. e d f - f e p h. o r g 3. User perspective Audio description Audio subtitles Benefit for everybody who cannot read or are busy watching elsewhere Spoken narratives of text and image

11. Nothing About Us Without Us w w w. e d f - f e p h. o r g 3. User perspective Sign language Eurovision song contest via cable web + broadcast Language interpretation (video)

12. Nothing About Us Without Us w w w. e d f - f e p h. o r g 3. User perspective Access services are useless if you - don´t know that they exist - don´t know how to use them - can´t afford the equipment User requirements include - programme information, EPG - use basic functions on your own - easy to use equipment, manuals, menus, remote - on and off - other users of same equipment Accessibility, usability and information

13. Nothing About Us Without Us w w w. e d f - f e p h. o r g 4. Include all stakeholders Joint message from EDF and Digital Europe Include all stakeholders in the value chain Use standards Users Broadcasters Operators Manufacturers Retailers

14. Nothing About Us Without Us w w w. e d f - f e p h. o r g 4.0 Include all stakeholders Big differences in Europe Little or no audio description sign language Subtitles 0 – 100 percent Quality standards and monitoring needed Raise awareness among all stakeholders Lets work together and share experiences Regulators have en important role to play

15. Nothing About Us Without Us w w w. e d f - f e p h. o r g End of Presentation Questions? Mia Ahlgren mia.ahlgren@hso.se www.edf-feph.org