Communication Information exchange Meaning-based.

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Presentation transcript:

Communication Information exchange Meaning-based

Communication Model SMR People Messages Channels contexts

Communication Research Basic Research Applied Research

Research question Research questions – formal question posed to guide research

Variable Independent Variable Dependent Variable

Levels of variables Ordered variables Nominal Variables

Hypothesis Hypothesis – a tentative statement about the relationship between the independent and dependent variables

Possible relationship between variables Positive relationship Negative relationship