Product Strategy A-team
How does the concept of product life cycle apply to Regal Marine products? New technology New costumers needs New products (with life cycle of few years, less than 5)
What strategy does Regal use to stay competitive? Diferentiation by designing new products with very good qualities.
What kind of engineering savings is Regal achieving by using CAD technology rather than traditional drafting techniques? Investing states Engineering talents (four to one) Creative rapidly
What are the likely benefits of the CAD design technology? simplicity speed. „We can check the design immediately”