Chapter 9 Website Evaluation & Traffic Management

Awad –Electronic Commerce 1/e © 2002 Prentice Hall 2 Day 14 Agenda Lecture/Discuss Web Site Evaluation and Usability Testing Assignment # 5 on Next Slide

Awad –Electronic Commerce 1/e © 2002 Prentice Hall 3 Assignment #5 –Page 289 Web Exercises Question # 1& 2 only –For Question # 2 Do as an Individual Project and use First National Bank of South Miami, –Turn in a well formatted typed response sheet –Due Thursday, March 18 at start of class

Awad –Electronic Commerce 1/e © 2002 Prentice Hall 4 OBJECTIVES Anatomy of A Site What Makes A Website Usable? Role of Web Administrator Website Evaluation & Traffic Management: Objectives

Awad –Electronic Commerce 1/e © 2002 Prentice Hall 5 ANATOMY OF A SITE Use of Colors Site Evaluation Criteria Web Personalization Website Evaluation & Traffic Management: Anatomy of A Site

Awad –Electronic Commerce 1/e © 2002 Prentice Hall 6 USE OF COLORS Website Evaluation & Traffic Management: Anatomy of A Site ColorPsychological Effects RedPower, energy, passion, danger BlueTrust, conservation, security YellowOptimism, hope WhitePurity, precision, innocence BlackSophistication, mystery, elegance

Awad –Electronic Commerce 1/e © 2002 Prentice Hall 7 SITE EVALUATION CRITERIA page Color Type & Shapes Page Content Service Offered Primary Focus Ancillaries Site Classification Website Evaluation & Traffic Management: Anatomy of A Site

Awad –Electronic Commerce 1/e © 2002 Prentice Hall 8 SITE EVALUATION CRITERIA (Cont’d) Professionalism Speed Consistency Personalization Security Scalability Website Evaluation & Traffic Management: Anatomy of A Site

Awad –Electronic Commerce 1/e © 2002 Prentice Hall 9 Sample Evaluations

Awad –Electronic Commerce 1/e © 2002 Prentice Hall 10 WEB PERSONALIZATION Cookies Collaborative-filtering Software Check Boxes User-based Personalization Website Evaluation & Traffic Management: Anatomy of A Site

Awad –Electronic Commerce 1/e © 2002 Prentice Hall 11 WHAT’S THE BIG FUSS OVER SOME COOKIES? Deleting & Rejecting Cookies Privacy Concerns Website Evaluation & Traffic Management: Anatomy of A Site

Awad –Electronic Commerce 1/e © 2002 Prentice Hall 12 WHAT MAKES A WEBSITE USABLE? Website Evaluation & Traffic Management: What Makes a Website Usable? SourcesWhat Users Are Seeking Forrester ResearchHigh-quality Content Ease of Use Quick to Download Frequent Site Update Spool’s StudyInformation Kahle’s StudySpecific Information

Awad –Electronic Commerce 1/e © 2002 Prentice Hall 13 USABILITY TESTING GUIDELINES Make sure the site is engaging Make the site efficient, supportive, consistent and reliable Decide on a writing style & stick to it Give visitors what they are looking for Brand your site Keep the big picture in mind for usability Website Evaluation & Traffic Management: What Makes a Website Usable?

Awad –Electronic Commerce 1/e © 2002 Prentice Hall 14 USABILITY TESTING GUIDELINES (Cont’d) Make the site easy to navigate Focus on content before graphics Make your text scannable Be careful about flashy marketing language Encourage visitor feedback Test, test & test! Website Evaluation & Traffic Management: What Makes a Website Usable? Remember: Conciseness, Scanability & Objectivity

Awad –Electronic Commerce 1/e © 2002 Prentice Hall 15 Buying a printer

Awad –Electronic Commerce 1/e © 2002 Prentice Hall 16 RELIABILITY TESTING Provide system backup Install a disk-mirroring feature Ensure that the system hardware is ‘fault- tolerant’ Website Evaluation & Traffic Management: What Makes a Website Usable?

Awad –Electronic Commerce 1/e © 2002 Prentice Hall 17 MANAGING IMAGES & COLOR Readability Testing GIFs vs. JPEGs Use of Cache Use of Links Role of the Web Server Website Evaluation & Traffic Management: What Makes a Website Usable?

Awad –Electronic Commerce 1/e © 2002 Prentice Hall 18 Usability

Awad –Electronic Commerce 1/e © 2002 Prentice Hall 19 ROLE OF WEB ADMINISTRATOR Database Server Application Server Web Server Special-purpose Servers for Security Internet Bandwidth Internet Performance Status – Website Evaluation & Traffic Management: Role of Web Administrator