Presented By, Nanna Friedberg Martin Jensen Michelle Parsons George Yerkouich

Company Background Netto was founded in 1981 and has since then expanded to England, Germany, Poland and Sweden Netto is part of a bigger corporation called Dansk Supermarked (the biggest retailer corporation in Denmark) Netto is a discount grocery store and today Netto has 371 stores located in Denmark, 243 in Germany, 169 in England, 111 in Poland and 78 in Sweden The stores are being built in sizes of 500-1000 m2, all located down town in each city and carry more than 1000 different products.

International 78 stores 243 stores 169 stores 111 stores

Mission Statement Why pay more when you can pay less? At Netto we have a firm belief in what we are doing. And it’s this philosophy that runs right through the company from top to bottom allowing us to continue to offer you the very best products, service and prices week after week. Sell the best quality products at the lowest possible prices Have the most efficient operation in the industry Work conscientiously as a team Ensure everyone at Netto enjoys their work Act in a professional manner at all times

Customer profile Price sensitive customers Consumers interested in one-stop shop convenience

What Netto Offers… Netto carries over 1100 products Netto offers fresh fruits, vegetables, and meats which are delivered daily direct from the source Netto also offers things such as clothes, gardening supplies, and “do it yourself” homecare.

S.W.O.T. Analysis Opportunities Strengths Threats Weaknesses Export to other European countries Expand DøgnNetto Expand in Private labels Threats Other discount stores: Aldi, Lidl (German), Fakta, SuperBrugsen (Danish) Tesco, (United Kingdom) Asda (Part of the WalMart family) Strengths Great to adjust due to change in consumer behavior Economies of scale with hyper markets (i.e. Føtex and Bilka) in Denmark (not in the same degree in Europe though) Part of A.P. Moeller – MAERSK (biggest shipping company in the world, revenue approx 1/6 compared to WalMart ) Weaknesses Easy to imitate pricing strategy Low bargain power compared to Tesco & ASDA in UK You pay for your carrier bag!!!

Bibliography http://www.netto-supermarkt.de/ http://www.netto.pl/ http://www.netto.co.uk/ http://www.netto.se/ http://www.netto.dk http://www.maersk.com/en http://fakta.dk/ http://lidl.dk/ http://bilka.dk/ http://aldi.dk/ http://asda.co.uk/ http://tesco.com