Irish Racing - A World Centre of Excellence A Presentation to The Business of Sport Conference University College Dublin Friday 28 th May 2004 Brian Kavanagh,

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Presentation transcript:

Irish Racing - A World Centre of Excellence A Presentation to The Business of Sport Conference University College Dublin Friday 28 th May 2004 Brian Kavanagh, Chief Executive Horse Racing Ireland

27 Irish Racecourses

Key Economic Indicators  Total Value of Assets Employed - €2.5 billion  Full time Employment 13,000 – 25,000 earn an income  Gross Output of Breeding Sector - €180 million per annum  4% of Total Gross Agricultural Output = Bloodstock  Total Attendances Annually million  Total On-Course Betting 2003 – €237 million

Horse Racing Ireland -Mission Statement- To develop and promote Ireland as a world centre of excellence for horse racing and breeding

Foal Population by Country 2003

Horses in Training

Prizemoney

New Owner Registrations

The world comes to Ireland to BREED horses  10,500 Foals Annually  42% of Total EU Output  Top Stallions in world  Significant Inward Investment  International Reputation

The World comes to Ireland to BUY horses  2 Public Sales Companies - Goffs & Tattersalls Ireland -  Total Value of Public Sales in 2003 – €114m  Total Value of Privates Sales in €50m Approx.  Bloodstock Exports from Ireland to Over 25 Countries in 2003

The world comes to Ireland to RACE horses  Highest Quality Racing in the World  Highest Prizemoney in Europe  364 Overseas Owners have Invested Here  21% Increase in Horses in Training Best Mate Champion Stakes

Irish Racing – An International Success Story  Irish Jockeys  Cheltenham  Grand National  Epsom  Melbourne Cup – Film 3  Breeders Cup – Film 4

Horse Racing as an Investment  Breeding  Ownership  Sponsorship

Investing in Breeding  Stallions - Tax Incentives  Broodmares/Breeding Stock  High Risk – High Return  Farming Sector Benefits  Environmentally Sound

“…there in nothing in sport that compares with the thrill of seeing a horse carry your colours and winning…” Patrick Donovan, owner of Oaks winner Vintage Tipple  6,000 Active Owners  Estimated Annual Cost - €13,500  Total Prizemoney - €50 million  Syndicates - Brave Inca Investing in Ownership

Investing in Race Sponsorship  Good for Business  Good for Customers  Good for Staff  Annual Sponsorship – €7.1m  Increase of € 1m in 2 years Budweiser Irish Derby

Who goes racing? Gender of Race Goers Behavior & Attitudes Research Age Profile of Race Goers

Hector Ad Campaign HRI TV Ad

Ireland -A World Centre of Excellence- Brian Kavanagh, Chief Executive Horse Racing Ireland