The Clipper Experience Group #4 Vince Altiero Vanessa Iacobucci Charlotte Mas Jennifer Riegle

The Project  Recruit students to attend a Clipper’s game  Record their reactions and ask in-depth questions

Demographics  Steven and Ashley— seniors at Fort Hayes Metropolitan Ed Center  Adam—senior at Grove City High School  Laura and Megan—seniors at Bishop Watterson High School  Group of students—Bishop Watterson High School

Clipper’s Personnel  Helen—souvenir merchant, employed with the Clippers for 16 years  Mike—event manager, employed with the Clippers for 2 months

Attending a Clippers Game  Majority of the students interviewed had attended a Clippers game before  Most of the students attend at least two games each year  Number one selling item of merchandise are cowbells  Huge hit with teenagers

Expectations  Everyone was surprised by the amount of people in attendance at the game  There were long concession lines  Availability of seating was limited  Parking became more complicated as size of crowd increased

Music at the Game  Most of the students enjoyed the music that is played during the games  “The music makes you want to dance”  Some thought it was funny and corny

Concessions  Students usually buy something to eat at the concession stand  Favorites:  HOTDOGS!!  Nachos  Cotton candy  Pop

Lasting Impressions  “Love it”  “Good times”  Overall “fun and exciting”  “Enjoyable”  Like hanging out with friends  Clipper game better than Reds game

Insight #1 The success of the team is important  A good team was found to be an important aspect of the fan experience  A better team was thought to be more fun to watch

Insight #2 Games are an outlet  Like attending Clipper games because it is exciting and fun  Typically attend games with family members  Clipper games are a fun place to “hang out” with friends  Games are a way to have fun and get involved

Insight #3 Late Arrival = Less Satisfaction  Teenagers who arrived to the game late received the worst seats  As a result, they felt they had fewer opportunities to receive promotional items  They felt less included in the game experience

Insight #4 What do they actually do at the games?  Showed a mixture of activities:  More interested in socializing  Just hanging out with friends  Getting involved in Clippers activities—when there’s a reason  Cheering for the team  Dancing to the music

Insight #5 Who do they go to the games with?  Clippers games are seen as a family activity  Most teenagers surveyed went with friends and family  Who the teenagers went with impacted their enjoyment of the game

Summary 1.The success of the team is important 2.Games are an outlet 3.Late arrival leads to a less than satisfactory experience 4.Social involvement is key 5.Who you go to the game with can change your perception of the game

Questions?