Red Bull Englisholic Julie Sherry Peggy Tanya Tammy.

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Presentation transcript:

Red Bull Englisholic Julie Sherry Peggy Tanya Tammy

Introduction Origins Development

4P- Product Energy Drink –Increases performance –Increase concentration & reaction speed –Improves vigalance –Improves the emotional status –Stimulates metabolism Ingredients Usages Package

4P- Price 65NT

4P- Place Convenient stores Night club Warehouse stores Extreme sports’ live sites

4P- Promotion TVC Public Relations Event Sponsors

Commercial Films

Slogan “Red Bull, Gives you wings.” Red Bull, 給你一雙翅膀

SWOT S High quality Fashion image Good brand image W High price Less distribution Unobvious effects O Highly related to extreme sports Overtime working Popularity of night life T Lots of competitors Economic recession

Conclusion

Thanks for your listening